Shell India has launched its upgraded premium motor oil, Shell Helix Ultra, now engineered to meet the advanced 2025 API SQ Standard. The launch also unveiled a bold new packaging design for its iconic Shell Helix lubricant range, showcasing a fresh look that reflects the brand’s ongoing evolution and unwavering commitment to innovation and excellence.
Designed to deliver ultimate performance and protection, the new Shell Helix Ultra helps engines stay powerful and responsive for longer1. At the heart of this innovation is Shell’s exclusive PurePlus Technology, which transforms natural gas into a 99.5% pure base oil2. The result: up to 1.8% more engine power3, 3.4% improved responsiveness3, and 100% engine power retention3 translating into a smoother drive, better fuel economy, and long-term engine health.
Amit Ghugre, Chief Marketing Officer, Shell India Lubricants, said, “This launch marks a defining moment for Shell Lubricants in India. With Shell Helix Ultra now meeting the advanced 2025 API SQ standard and our bold new packaging design hitting the shelves, we are celebrating two major milestones that reflect our commitment to innovation and customer centricity. We are incredibly excited about this new chapter because today, we are not just unveiling a more powerful product; we are celebrating partnerships, performance, and progress.”
The new Shell Helix packaging is designed to offer a ‘More Powerful Choice’ combining bold design with enhanced functionality. Sleek, modern, and performance-led, the refreshed look aims to improve on-shelf impact, simplify product navigation, and offer greater convenience for consumers. This design reinforces Shell Helix’s strong association with leading OEMs including top automotive manufacturers like Maruti Suzuki, Hyundai Motors, Nissan Motor Corporation, BMW M Motorsports underscoring the brand’s trusted role in delivering premium quality and performance.
The launch coincides with the debut of Shell’s new global campaign in India ‘Unleash the Power Within, featuring, for the first time, world-famous Scuderia Ferrari HP drivers Charles Leclerc and Lewis Hamilton. This marks the latest chapter in Shell’s iconic 75-year partnership with Scuderia Ferrari HP. Watch ‘Unleash the Power Within’ campaign film here – https://www.instagram.com/reel/DKR_3b6guo4/?igsh=MTVxbnBpa3gwMzdjcA==
The India launch event brought together key opinion leaders, automotive enthusiasts and customers for an exciting two-day experience. Attendees enjoyed interactive games in the Fan Zone and witnessed the precision of a live Ferrari pit stop demonstration and experienced an exclusive BMW M Motorsports driving experience, further amplifying the excitement around Shell Helix’s new era.
For 18 consecutive years4, Shell has been the world’s No. 1 lubricant supplier, a testament to its relentless innovation and superior quality. The upgraded Shell Helix range continues this legacy, offering unmatched engine protection and performance. As Shell India steps into this new chapter, it reaffirms its commitment to powering every journey on the track and beyond.
