On the occasion of World EV Day, Tata Motors today announced the launch of ‘NEXON EV 3D Commerce’, an immersive visualization of its entire Nexon EV range on its website. Powered by Eccentric Engine’s One 3D platform,it is a first of its kind experience providing customers with a detailed and holistic purchase experience that saves time and effort.In light of the ongoing pandemic, Tata Motors has taken the lead in ensuring customer safety and enhancing their purchase experience by introducing this initiative to provide an immersive experience of the product while boosting the morale of prospective buyers.
The Nexon EV 3D Commerce is a 360° virtual experience which allows customers to explore colors, variants, features, and accessories of the Nexon EV in great detail. This will be the first automotive E-Commerce experience with 3D at its core, right from the Home Page.
Launched early this year, the Tata Nexon EV is the most preferred electric car in India and is by far the highest-selling 4-wheeler EV in the industry, helping Tata Motors post a market share of 62% in EVs in Q1FY21. Recently, the company rolled out its 1000th Nexon EV, portraying the rapid growth in both interest and demand for EVs.
The Nexon EV 3D Commerce will include all of its available accessories, that customers can explore online in 3D and finally book their personalized vehicle online. Customers can access the Nexon EV 3D Commerce feature at nexonev.tatamotors.com.
Tata Motors also launched its ‘Never been to EVergreen’ campaign that highlights the need to create an EVergreen Bharat. Conceptualized to evoke the spirit behind some of the biggest milestones for India as a country, this campaign emphasizes on some of the iconic moments that have shaped the country’s present and now continue to pave the way forward as India moves towards an ‘electric’ future.
Elaborating on the brand’s stance on driving an electric future for India, the campaign is headlined by a video, which takes the audience down memory lane by showcasing images from events that have made India proud in the last 4 decades, such as those of Mr. Kapil Dev holding the Cricket World Cup trophy in 1983, Sushmita Sen winning the title of Miss Universe in 1994 along with the Chandrayan 2 mission in 2019. Drawing parallels from these landmark moments, the video concludes with the visuals of the Nexon EV,one of India’s most recent accomplishments, thereby exemplifying Tata Motors’ ability to deliver on what the country imagined to be only a dream just a few years ago.
Adding to the above, the Never Been to EVergreen campaign highlights the need to create an EVergreen Bharat and how the company has taken a step towards the sameby launching the Nexon EV.
Designed to offer thrilling, connected drive experience with zero emissions and at attractive pricing, the Nexon EV has created a unique benchmark in its category. Launched early this year, the Tata Nexon EV is the most preferred electric car in India and is by far the highest-selling 4-wheeler EV in the industry, helping Tata Motors post a market share of 62% in EVs in Q1FY21. Very recently, the company rolled out its 1000th Nexon EV, portraying the rapid growth in both interest and demand for EVs. Exactly a month back, Mandira Bedi, a well-known Indian actress, fashion designer, and a television presenter also joined the movement towards electric vehicles by gifting herself a brand-new Tata Nexon EV.
Tata Motors joins the global #WorldEVDay movement to celebrate the shift to sustainable road transport and a zero-emissions future. Scheduled to be inaugurated on September 9th, the #WorldEVDay will be celebrated every year to encourage current and prospective drivers of electric vehicles, local transport authorities and fleet operators to recognize the vital role they play in enabling a truly sustainable transport ecosystem. Launched in conjunction with the Swedish-Swiss firm ABB and sustainability media company Green.TV, Tata Motors is one of the founding partners for the #WorldEVDay.
Key elements of an EV ecosystem include charging solution, supplier base for EV components, vehicle financing, and mobility service providers. Tata Motors is one of the foremost players in India to have supported the development of the EV ecosystem in India. The company recently launched “Tata uniEVerse” that closely leverages the strengths and expertise of other Tata Group companies to create a holistic and viable environment to drive the adoption of electric vehicles in India. Recently, the company also launched the Tata Nexon EV – an aspirational SUV for personal car buyers looking for a thrilling, connected drive experience with zero emissions and attractive pricing.