Tata Motors announced the launch of the all-new Intra V70, Intra V20 Gold and Ace HT+, in line with its commitment to make first and last mile transportation more efficient. These new vehicles are engineered to carry higher payloads over longer distances with better economics. Offering best in class features, these vehicles can be used for a variety of applications, delivering higher profits and productivity, both in urban and rural India. Tata Motors also launched improved versions of its popular Intra V50 and Ace Diesel vehicles, reengineered to lower fuel consumption with reduced cost of ownership. With these new launches, Tata Motors offers the widest range of small commercial vehicles and pickups, enabling customers to choose the most optimal vehicle for their requirement. Bookings for these vehicles are now open all Tata Motors CV dealerships, across the country.
In addition to robust and reliable vehicles, Tata Motors customers also enjoy a range of benefits and complete peace of mind with the widest array of value-added services. Support from India’s largest service network, benefits of the new-age telematics system Fleet Edge for efficient fleet management, convenience of annual maintenance contracts, easy availability of spares for highest uptime and a comprehensive Sampoorna Seva 2.0 programme ensures a holistic and hassle-free vehicle ownership experience, reinforcing Tata Motor’s strong commitment to customer satisfaction.
The launch of these new vehicles is being amplified with a purposeful marketing campaign to expand customer outreach, increase top-of-the-mind awareness and brand recall. This impactful campaign leverages digital technologies, including social media and influencer engagement, along with rich presence in conventional marketing and advertising mediums.
Tata Intra V70: Highest payload capacity and best-in-class efficiency
The Intra new-gen pickup redefines the pickup landscape with enhanced drivability, highest payload capacity, large loading area, high ground clearance and powerful drivetrain. It is powered by the trusted 1.5-litre diesel engine, comes with Fleet Edge telematics system and the longest load body of 9.7 feet. Its cabin is designed to offer car-like comfort and fatigue-free driving experience.
Tata Intra V20 Gold bi-fuel: Unparalleled range of over 800km and enhanced payload capability of 1200kg
India’s first and only bi-fuel pickup, conceptualized for an anxiety-free commute, leverages the efficiency and profitability of CNG with all-terrain capability and comes with Fleet Edge telematics system for efficient fleet management. With enhanced payload capacity of 1,200kg and three CNG tanks for go-anywhere capability, it is designed to deliver uninterrupted operations and higher profits.
Tata Ace HT+: Perfect choice for highest profit potential in its category
India’s most successful commercial vehicle, with over 20 lakh customers, now comes with higher power and efficiency of a turbocharged diesel engine with a longer load body and increased payload capacity of 900kg. Its reliable aggregates offer lower maintenance costs and higher earnings. It represents a twofold advantage – the operating economics of Tata Ace with power and performance similar to pickups.
Tata Motors commences deliveries of state-of-the-art Tata Prima VX tipper truck with top-of-the-line safety features. The feature-rich tipper is designed for higher productivity and with best-in-class conveniences and features for enhanced driver and vehicle safety. The Prima range of vehicles are now available in LX and VX trims, catering to the customer’s preferences and requirements.
The Prima VX tipper boasts driver monitoring system, automatic traction control, hill-start assist, multimode FE (Fuel Efficiency) switch, camera-based park assist system, in-built touchscreen infotainment system, fuel monitoring system, pneumatically suspended driver seat, HVAC unit, engine brake and THU axle. Additionally, the truck comes standard with 4G-enabled connectivity and firmware over the air (FOTA) capability; Fleet Edge – Tata Motors’ next-gen digital solution for optimal fleet management which enables operators to further increase the uptime and reduce the total cost of ownership. This platform is crafted to enhance business operations through comprehensive trip management, expense monitoring and maintenance scheduling. Developed with insights from drivers, fleet owners and customers, the Tata Prima platform globally proves its worth in optimising trip time, fuel efficiency and durability in challenging conditions.
Tata Motors proudly handed over the keys to the first Tata Prima 2830.TK VX to Mr. Nithin Chakaravarathi Sajja of Arayahi Infra.
Tata Motors offers the widest portfolio, catering to every requirement in the trucking industry. The company has gone beyond mere BS6 Phase 2 compliance and has upgraded its vehicles ‘bumper to bumper’ with more features, efficient powertrains and richer value-adds. Beyond buying the best-in-class vehicle, fleet owners enjoy better fuel efficiency, lower operating costs, high vehicle uptime, real-time vehicle tracking and analytics for running the fleet efficiently.
Beyond offering quality products, Tata Motors offers the best-in-class vehicle lifecycle management services like fleet management solutions, annual maintenance contract and roadside assistance through its unique Sampoorna Seva 2.0 initiative. Underlining Tata Motors’ commitment to quality and service, the extensive service network of over 2500+ touchpoints, staffed by trained specialists and supported by Tata Genuine Parts, stands as a testament.
