Tata Motors Passenger Vehicles proudly unveiled the production-ready version
of the iconic Tata Sierra at the much-anticipated Sierra Brand Day, ushering in a new chapter in the legacy of
India’s most beloved SUV. Reimagined for a new generation, the new Tata Sierra retains its heritage and
distinctive design DNA, embodying freedom, individuality, and the spirit of exploration.
In a specially curated evening that blended glitz, glamour, and cultural resonance, guests witnessed the return
of the legend — from the original 1991 Tata Sierra to its all-new avatar. The event traced the SUV’s extraordinary
journey of design, innovation, and its enduring emotional connection with India. The new Tata Sierra stands as
a beacon for those who chase horizons and will be officially launched on 25 November 2025.
Speaking at the event, Martin Uhlarik, Vice President and Head of Global Design, Tata Motors and Executive
Director of Tata Motors Design Tech Centre (TMDTC) said, “The Tata Sierra is much more than a name or a
vehicle; it’s a living symbol of Indian ingenuity and aspiration. For many, the Sierra evokes an everlasting
longing—a silhouette glimpsed on the horizon, a feeling that lingers long after the journey ends.
Today, that
memory transforms into a bold vision for the future. With its timeless silhouette and indomitable spirit, the new
Sierra pays homage to its roots while fearlessly embracing what lies ahead. Reimagining a legendis not simply
an act of nostalgia, it’s a testament to courageous design, innovation and the desire to create something that
resonates across generations. The Sierra stands as living proof that design can honour heritage while daring to
shape tomorrow.”
The unveiling was elevated by a showcase of exclusive collaborations with India’s leading brands, each reflecting
the Sierra’s ethos of originality and self-expression. Together, these partnerships celebrate the vibrant diversity
and creative spirit of modern India, with every collaborator weaving a unique thread into the Sierra’s evolving
narrative and inspiring new journeys for generations to come.
Celebrating Collaboration: Tata Sierra x India’s Originals
• Delhi Watch Company – Craft Meets Character
The limited-edition Sierra X Delhi Watch Company timepiece pays homage to the SUV’s bold design. With
details inspired by the Sierra’s B-pillar, hidden horse motif, and topographic patterns, this watch is a symbol
of individuality and timeless craftsmanship, limited to just 500 numbered pieces.
• DIVINE – Freedom. Every Beat, Every Mile
In DIVINE’s latest track, ‘’You & I’’, the Tata Sierra is a co-star, embodying confidence, power, and originality.
This collaboration is a cultural statement, blending rhythm and motion, design and sound, and celebrating
the courage to live unfiltered
• Gully Labs – Designed to Express. Built to Explore
Gully Labs’ flagship sneaker, Dvaita, receives a Sierra-style upgrade, fusing streetwear with the SUV’s design
language. Topographic lines, a horse emblem, and the signature yellow heel patch celebrate the urge to go
beyond, making this limited-edition drop a perfect fit for those who live on their own terms.
• HUEMN – Where Roads Meet Runways
The Sierra × HUEMN capsule distils the SUV’s soul into wearable art. Each piece — from T-shirts to jackets
and caps — carries Sierra’s DNA, celebrating freedom, audacity, and the fearless pursuit of individuality
through bold yet minimal design.
• Nappa Dori – Heritage Meets Modern Luxury
The Sierra x Nappa Dori collection redefines travel gear with elegant, functional, and enduring pieces.
Inspired by the SUV’s silhouette and earthy palette, each accessory is crafted to age gracefully, reflecting a
legacy of excellence and thoughtful innovation.
• Starbucks – Brewing Curiosity. Driving Legacy
The Tata Sierra + Starbucks tumbler is more than an accessory; it’s a symbol of shared journeys and mindful
moments. Crafted exclusively for the Sierra, it features topographical line patterns and the SUV’s silhouette,
echoing the warmth and optimism of early drives and first brews.
The new Sierra will come with a range of powertrain options: petrol, diesel, and electric. The petrol version may showcase Tata’s innovative 1.5-litre turbo-petrol direct injection engine demonstrated at the 2023 Auto Expo, alongside a naturally aspirated variant for entry-level models. There’s also a possibility that the Sierra will inherit the 1.5-litre diesel engine from the Curvv and 2.0litre from Harrier. However, details regarding the battery, driving range, and other specifications for the Sierra EV—set to rival electric models like the Hyundai Creta Electric and others.
Drawing inspiration from the classic Sierra, the new model retains design features such as the signature curved rear windows, boxy wheel arches, and a taller bonnet. It has been modernized with a sleeker roofline, shorter front and rear overhangs, and a more upright profile. The headlight design and connected daytime running lamps (DRLs) echo the aesthetic of Tata’s latest offerings. Notably, the wheel size has been upgraded by 4 inches to a substantial 19 inches.
Inside, we can expect a tech-savvy layout similar to the Jeep Grand Cherokee, featuring a 3-screen setup that includes a digital instrument cluster and separate touchscreens for the center and passenger sides, each an impressive 12.3 inches. Other features comprise of a dual-tone dashboard, a chic 4-spoke steering wheel with an illuminated Tata logo, ambient lighting, a panoramic sunroof, a wireless phone charger, and ventilated front seats. Safety will also be a priority, with the Sierra likely to include six airbags, a 360-degree camera, electronic stability control, and Level 2 Advanced Driver Assistance Systems (ADAS), along with a high crash safety rating consistent with other Tata SUVs.
Tata Motors is gearing up for the launch of the new Sierra on November 25, 2025. This midsize SUV will fill the gap between the Curvv and Harrier in Tata’s lineup, competing with popular models like the Hyundai Creta, Maruti Grand Vitara, and Honda Elevate. The internal combustion engine (ICE) version or electric variant, which comes first is yet to be seen. Given its positioning above the Curvv, we anticipate the starting ex-showroom price to be around Rs 10 lakh.
