Friday, March 24, 2023

The BMW iX Wrapped In Art Looks Amazing!

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The Future is Born of Art is a unique initiative by BMW India and India Art Fair which aims to propel emerging Indian artists and further BMW Group’s commitment to promote art, sustainability, and innovation.

As part of the initiative, the first all-electric BMW iX served as a canvas for artists and inspired them to reflect on the philosophy of ‘Sustainable Circularity’ — a vision of a world with responsible and efficient use of resources. Four selected artists were asked to submit proposals reflecting their unique interpretations of the theme. Artist Faiza Hasan’s work stood out and was appreciated by jury and public alike. Her winning design will be reflected on the BMW iX as a car wrap and shown at the India Art Fair taking place in New Delhi from 28 April – 01 May 2022.

The BMW iX Wrapped In Art Looks Amazing! (4)

The design by artist Faiza Hasan represents a coming together of people of all kinds against the backdrop of a common sky. For the artist who likes to explore the relationship between self and society, sustainability is about connectedness. Along with the drawings of real people in our community, she uses Urdu words—‘suno’ meaning ‘listen’, ‘tasawur’ meaning ‘to imagine’, ‘umeed’ meaning ‘hope’, ‘nigehbaan’ meaning ‘to safeguard’—reminding us to pay attention to the voices that can help shape our collective future.

The jury members included eminent stalwarts from the Indian art fraternity – Bose Krishnamachari, Founding President of the Kochi Biennale Foundation, Sonal Singh, Managing Director of Christie’s India, Alex Kuruvilla, Managing Director of Condé Nast India, and Jaya Asokan, Fair Director at India Art Fair. Indian artists representing a diversity of practices and perspectives were shortlisted for the ’The Future is Born of Art’ initiative, including Faiza Hasan, Farah Mulla, Latheesh Lakshman and Visakh Menon. The selection criteria included the strength of the artist’s vision, narrative style, their exploration of the theme, and the potential of the design proposal as a car wrap.

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Born Electric: The BMW iX is the BMW Group’s new technology flagship. It is the first BMW without any numerals in its designation. ‘iX’ stands for the first BMW electric all-wheel drive vehicle (SAV – Sports Activity Vehicle). It effortlessly combines premium mobility with zero-emissions, sporting agility and a long operating range with luxurious spaciousness. Characterised by sculptural and monolithic design, the iX represents a new face that makes mobility easier and comfortable while creating powerful presence and dynamics rarely seen in a vehicle.

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India Art Fair is owned by Angus Montgomery Arts, a division of Angus Montgomery Ltd. The 13th edition of the fair will take place at the NSIC Grounds, Okhla, New Delhi from 28 April to 1 May 2022.

Mohit Soni
Mohit Soni
NOT A Commander, Director, Editor-In-This/ That, CEO, MD, President, Entrepreneur, etc etc. Just a first employee at Thrust Zone with a team of enthusiasts who love car and motorcycles more than anything else in the world, just like I do. Hashtag blessed

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