VIDA, Powered by Hero has unveiled its latest campaign teasing the much-anticipated launch of its upcoming electric scooter – the VIDA VX2. With a fresh creative twist, the campaign dives into the ever-familiar generational debate — this time, over which ride to choose: the trusted scooter or the bold leap into electric mobility.
The film stars Bollywood icons Anil Kapoor and Ranbir Kapoor, whose playful banter brings to life the age-old tug-of-war between tradition and innovation. At the heart of the story is the question: What’s more reliable — the old-school scooter or the new-age electric?
Set in a relatable family setting, the campaign cleverly captures the friction and fun of changing times, with Anil Kapoor representing old-school dependability and Ranbir Kapoor championing futuristic electric rides. Together, their onscreen chemistry delivers not just laughs but also a compelling introduction to what promises to be VIDA’s most exciting offering yet.
This creative concept has been envisioned and executed by Creativeland Asia.
“You don’t build desire by talking specs. You build it by stirring culture. And when two generations collide, something new is born. This campaign is that moment.” Creativeland Asia spokesperson
The teaser film kicks off the build-up to the official launch of the VIDA VX2, scheduled for July 1, 2025. Positioned as a future-ready electric scooter, the VX2 is poised to elevate urban mobility through cutting-edge design, high performance, and VIDA’s commitment to progressive innovation.
With its blend of star power, sharp storytelling, and cultural relevance, the campaign sets the stage for a bold new chapter in Hero MotoCorp’s electric journey.
Stay tuned — two more teasers dropping soon in the lead up to the big reveal.
