Volkswagen India today announced a strategic collaboration with Jasprit Bumrah in a demonstration of performance and impact that reverberates credentials of the Golf GTI. This association isn’t just a collaboration, but a creative alignment – bringing together a machine forged in precision and an athlete sculpted by accuracy.
At the core it is an embodiment that brings together two icons defined by reliability, precision, control and consistency, one that can always be counted on. This is the story of the Volkswagen Golf GTI and Jasprit Bumrah.
The Golf GTI is globally celebrated for its precision, German engineering and progressive DNA that reflects its strong performance-driven characteristics. With its introduction in India, customers have the opportunity to enjoy the legacy and thrill of this iconic car. The collaboration with Jasprit Bumrah reinforces the brand’s focus on ‘Progressive Performance’, a positioning that celebrates engineering excellence and intuitive engagement.
Mr. Nitin Kohli, Brand Director, Volkswagen India, said, “This collaboration goes beyond performance; it’s a statement of intent that aligns with our motorsport DNA. We have crafted a narrative that is rooted in substance, one that reflects character, builds trust, and resonates deeply with our audience. We are excited to join hands with Jasprit Bumrah, a cricketing legend who has redefined fast-paced, precision bowling. The power-packed duo of Jasprit and the Golf GTI will certainly enthral our customers.”
Commenting on the occasion, Mr. Jasprit Bumrah, said, “I’ve always believed that true performance doesn’t need to be loud – it just needs to be consistent. Partnering with Volkswagen and the Golf GTI felt like a natural fit. It’s a brand I long admired for its precision and presence, and I’m proud to be associated with something that stands for performance par excellence.”
Bumrah’s journey, defined by discipline, consistency and quiet leadership, echoes the ethos of the Golf GTI. This collaboration will improve likeability, amplify desirability of Volkswagen in India, not just as an iconic carmaker, but as a brand that respects character and champions credibility. Click on the link to watch the film.
