With more than 2.7 million cars sold, the Volvo XC60 has surpassed the iconic Volvo 240 as the best-selling Volvo model ever. Since its debut in 2008, Volvo Cars’ mid-size SUV has remained a favourite among customers, appealing to a wide range of drivers who value safety, quality and a premium driving experience. In 2018, it was named World Car of the Year.
“Growing up in Sweden in the 1980s, the Volvo 240 was the iconic family car – you could spot one in almost every driveway,” says Susanne Hägglund, head of Global Offer at Volvo Cars. “Today the XC60 has taken over that position in two ways. Not only as the family favourite, but also becoming our all-time top-seller, which is the ultimate proof point of a successful car.”
“What makes the XC60 so popular has a lot to do with how it seamlessly integrates power with the core value that defines Volvo: safety. For families across India, the XC60 offers that perfect blend of Scandinavian design, SUV practicality, and, most importantly, the unparalleled peace of mind that comes with driving a Volvo car. It’s a confident and well-built package designed to showcase power and protect people”, said Jyoti Malhotra, MD, Volvo Car India.
The perfect family car
The XC60 is the ideal all-rounder for families, effortlessly combining cutting-edge safety features, Scandinavian design and SUV practicality into one confident package. It has rightfully earned its position as a cornerstone in Volvo Cars’ proud tradition of building cars that families trust.
For years, the Volvo 240 estate was the most popular choice for families all over the world, loved for its safety qualities and fine driving characteristics. Today, the SUV has replaced the estate as the obvious family pick, and the XC60’s new status as Volvo Cars’ best-selling model of all time clearly reflects this shift in what customers want and need.
The Volvo XC60 has continued to introduce numerous advanced safety technologies, such as City Safety – the world’s first standard low-speed automatic emergency braking system designed to help avoid or mitigate a collision at speeds up to 30 km/h. Launched in 2008, this feature has since become commonplace on new cars around the world.
In another world-first, the XC60 introduced Oncoming Lane Mitigation in 2017 with a system capable of steering you back into your lane if you drift into oncoming traffic. These innovations have earned the car several independent safety awards.
Just as the 240 was at the time, the Volvo XC60 is one of the safest cars on the road. With its advanced safety cage and the latest active safety and driver support tech, it’s designed to help protect life.
For the full year 2024, Volvo Car Group recorded a record-breaking core operating profit of SEK 27 billion. Revenue in 2024 amounted to an all-time high of SEK 400.2 billion, while global sales reached a record 763,389 cars.
