Words And Wheels has a new addition, and we kick-start with the brand that has entered the market by storm, Reise Moto! The brand initially showcased the tyre range and impressed buyers with its performance and quality. The tyres have been had great response till date too. Reise Moto had even more to offer. The brand now offers everything to motorcyclist in India! This includes a true-blue international spec approach towards motorcyclists, not just one part of the market. Right from riding gear and consumables to new tyres in the most popular segment of 300cc-400cc above that were recently launched. Most importantly, the fourth pillar is the community that Reise has built in a short period of time. We have spoken to Mr Yogesh Mahansaria – Managing Director Reise Moto a few times and thought let’s take it further to our readers as well on the most important aspects that has led to brand’s quick recognition in the market which is aimed for a long term pillars to a robust success.
How has been the one year of Reise Moto journey?
The journey of Reise Moto over the past year has been nothing short of exhilarating. We entered the market as an enabler with a clear vision to redefine the motorcycle experience for riders by offering high-quality, innovative, and reliable tyres, and now safety gear too. The incredible reception from the riding community has validated our approach, and we are immensely grateful for their trust. It has been more than 2 years of learning, growing, and connecting with riders across diverse terrains, enabling them to ride and us to enhance our offerings to meet their expectations.
Your entry into the competitive segment with the traceRad has met with great success already. Any secrets and tips you would like to share?
Listening to motorcyclists! The success of the traceRad comes from staying true to our core principles: understanding the needs of a rider, innovating and delivering performance keeping safety in mind. TraceRad is the result of meticulous research and collaboration with expert motorcycle athletes to develop a tyre that excels in durability, grip, and adaptability. Our tip? Apart from always rolling forward, staying grounded, and keeping the grip tight – literally and figuratively – always innovate with and for the rider in mind and ensure every product reflects excellence.
Reise journey seems so much about connecting the masses with the brand, your unique strategy seems to be going in the right direction. How is this specific plan going ahead?
Connecting with the riding community is at the heart of our strategy. We have been actively engaging with riders through an array of events, collaborations, and social platforms to understand their journeys as well as challenges. This connection has allowed us to create products and campaigns that resonate deeply. Moving forward, we are expanding our reach, strengthening partnerships, and focusing on creating experiential touchpoints for our riders – whether it’s through riding events, racing, workshops, or digital storytelling. About this specific plan, it is just the beginning!
With what idea did the brand start, and what have been the achievements so far?
Reise Moto started with a simple yet powerful idea: to make every ride a remarkable journey by providing tyres, and now safety gear too, that deliver unmatched performance, safety, and reliability. Our achievements in this short span include the successful launch of innovative products like the Trace Rad, our private label gear launch, furthermore, by providing Indian riders with international-quality gear from legacy brands like Spidi and Acerbis. They are specifically designed to suit Indian riding behaviour and conditions, all at reasonable prices, gaining widespread acceptance from the riding community, and establishing a strong presence in both urban and off-road markets. Additionally, our collaborations with the community have further strengthened our credibility.
Entering into the Moto gears and accessories category – The company, in its pursuit of offering a complete idea, what do you want to achieve with this and moving forward?
Expanding into riding gear aligns with our vision of being a comprehensive solution provider for riders. Our goal is to offer a one-stop shop where riders can access high-quality gear and tyres that enable and enhance their riding experience, right from head to tyre. We aim to bring the same level of innovation and quality to this category that Reise is known for. Moving forward, we plan to launch thoughtfully designed products that address safety, comfort, and style, ensuring they cater to the diverse needs of the riding community.
What is your vision ahead, plans for this year, and what lies ahead for Reise Moto as a complete motorcycle ends-meet provider?
Our vision is to become a leader in the motorcycle ecosystem by continually pushing boundaries in innovation and rider-centric solutions. For this year, we are focusing on expanding our product range, entering new markets, and strengthening our presence in the tyres and personal protective gear segment. Looking ahead, Reise Moto aspires to revolutionize the tyres and riding gear industry by delivering unparalleled quality and innovation through a robust omni-channel strategy via our website and other marketplaces, reaching major cities and towns of India. Seamlessly blending our exclusive brand outlets (EBOs) with a nationwide distribution network of over 2000 trusted partners country-wide, ensuring accessibility and excellence for every customer.
We aim to create a holistic experience for riders, from top-notch tyres to cutting-edge gear, ensuring every journey is safe, comfortable, and unforgettable. Additionally, we also intend to expand our reach and elevate customer experiences by strengthening our EBO presence, leveraging cutting-edge digital platforms, and fostering growth through a strategic network of distributors, setting new benchmarks in performance and reliability. The road ahead is exciting, and we are committed to making every rider’s dream a reality. We see Reise becoming the one-stop shop for bikers, helping them from the moment they dream of a ride to the time they’re back home, happy and safe. This year? More products, more friends, and more places to call home!
