2021 Tata Safari Revealed – Augmented Reality On Website For Customers To See


Tata Motors today formally unveiled the new avatar of the iconic Tata Safari, which is a potent combination of power and elegant sophistication. In a flag-off ceremony held today, the first Safari in its full glory rolled out of the line from the plant in Pune. While the Safari makes its way to the showrooms, leveraging the power of digital, Tata Motors has also launched the Tata Safari Imaginator suite with interactive features using Augmented Reality (AR), for customers to explore the Safari virtually at their preferred location including their living room!

The new Safari proportions are imposing as it bigger in every dimension accentuated by wide, large wheels, with tremendous road presence. The iconic stepped roof, held between the equally well-regarded roof-rails have been re-imagined making them immensely stylish and yet functional. With purposeful aesthetics, the interior surface language of the new Safari continues to remain clean, uncluttered and benefits from the addition of a unique design element – the signature Tri-arrow motifs.

Tata Safari 2021 (2)

The 2021 Tata Safari will be quite modern, practical and a monocoque chassis-based SUV. However, a longer wheelbase Harrier was fine with a different name. A ladder on frame or a monocoque car with a larger footprint would have been an ideal comeback for Safari instead of this.

The 2021 Tata Safari will get the Impact 2.0 design language with the proven capability of OMEGARC, an architecture derived from the renowned D8 platform from Land Rover, which in itself is the gold standard of SUVs worldwide. This adaptive architecture allows for further drive train enhancements including all-wheel drive and possibilities of electrification in future. The SUV will get 2.0 litre motor with 170 BHP and 350 Nm of torque mated to 6-speed manual and automatic gearbox along with the market-friendly panoramic sunroof. Safariw will be first SUv to get Ira technology for voice commands which work in Hinglish and English

Arriving in showrooms this January, booking for the new Safari will begin shortly. Expect more of everything over the Harrier in terms of features, space and introduction of 4×4/AWD. The 2021 Tata Safari will now fight the likes of the Mahindra XUv 500, upcoming Jeep Compass 7-Seater, MG Hector, Volkswagen Tiguan All Space and Skoda Kodiaq.

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