Thursday, December 7, 2023

New Flagship Audi Q9 Could Change The Way Brand Does SUV Portfolio

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Audi AG is looking to up its SUV game by bringing in a new flagship offering. The upcoming Q9 SUV will be positioned above the Q7 in the IC engine range. The Audi Q9 can sound weird for now but it has to come since the Q8 number has been handed over to the E-Tron facelift. The next generation Audi Q8 will be known as the Q9. Audi lacks a proper 7-seater in its entire portfolio till date. VW groups push towards 7-seater across its brands seems to be happening already with the new 2024 Skoda Kodiaq and Volkswagen Tayron.

For example, the Audi Q3 now has a SUV version and a sportback and could have a three-seater version just like how the Audi Q9 will begin its journey. The Q9 will begin with a 7-seater variant, there will be a sportback coupe variant and a normal SUV variant as well which all will be a 5-seater.

The upcoming Q9 will be taking on the likes of the BMW X7, Volvo XC90, Land Rover Discovery and the Mercedes-Benz GLS. The new luxury SUV could arrive by 2025. The model has been spied testing somewhere in Europe since 2021 and that was the Audi Q6 seen here in these pictures. The pictures here which are heavily camouflaged don’t tell us that how long this vehicle is. So this could be Q9 based on the Q6 too. The Audi Q6 specifically for China right is now is a 7-seater IC engine powered SUV. This is how exactly the Audi Q9 could be like. A stretched Q6 that is. Even if it is not, we largely think Audi is going to use the 3-model SUV portfolio with each number to move ahead.

The Audi Q8, Q4 and Q6 will all be SUV’s with EV powertrains and can also get a similar three model layout.

The design language remains hidden under the camouflage but the massive proportions aren’t lost out. The grille is humongous and it won’t be surprising to see one when the model makes its debut. The wheelbase stretches by quite the margin that promises ample of room inside. Keeping up with the existing flagship Audis, expect to see the dual-screen set-up with touch sensitive controls in the cabin, albeit in an evolutionary fashion. It will also get seven seats as standard with a massive rear quarter-glass, making for a roomy third row. The tailgate also stands upright adding to the heft of the overall design.

2023 Audi Q9 India price specs launch petrol 7-seater (5)

Expect to see an S and an RS version joining the portfolio at a later stage with turbocharged petrol, diesel and hybrid engines under the hood. It will also be a model that will find a lot of acceptance in India and could make it here sometime in 2025 given how the market is responding is top-end vehicles of luxury brands. The Audi Q9 could also become a uber-luxury SUV with the 7-seater variant atleast and compete with the likes of the Range Rover and Mercedes-Maybach, but positioned below the top-tier Rolls-Royce Cullinan and the Bentley Bentayga.

Mohit Soni
Mohit Soni
NOT A Commander, Director, Editor-In-This/ That, CEO, MD, President, Entrepreneur, etc etc. Just a first employee at Thrust Zone with a team of enthusiasts who love car and motorcycles more than anything else in the world, just like I do. Hashtag blessed

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