Sunday, February 25, 2024

Kia Seltos Bookings Reach Over 100,000 Units Ever Since Announcement

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Kia India carmaker has crossed 100,000 bookings for the new Seltos since June when the announcement was made. With this, Kia becomes one of the fastest OEMs to cross the mark in the highly competitive mid-SUV segment. The company has also completed 4,00,000 domestic sales this month and 5,47,000 sales of Seltos including exports since its inception.

During this period, the company has received 13,500 bookings (approximately) every month. The starting price for the New Seltos in India is 10.99 Lakhs (Ex-showroom). Since its initial launch in August 2019, Kia has manufactured over 6 Lakhs Seltos units in India, with nearly 75% sold in the domestic market. In 2023, Kia sold a total of 1.04 Lakhs units of the Seltos.

The automatics emerged as the top choices among Seltos’ new-age customers, comprising nearly 50% of the total bookings. With growing awareness of advanced Active Safety features, approximately 40% of buyers are expressing strong interest in variants equipped with ADAS. Seltos booking trends mirror the enduring preference for sunroofs among Indian customers, with 80% of Seltos buyers opting for this feature. The ratio of petrol to diesel bookings also remains healthy at 58:42%. The premium appeal of the Seltos is evident in the booking preferences, with 80% of buyers inclined towards owning the top variants.

Launched in July 2023, the New Seltos has maintained its stance as an aspirational vehicle in the Indian market, setting new benchmarks for SUVs. Featuring a refreshed design, enhanced performance with a sportier touch, a robust exterior, a futuristic cabin, and advanced technology, the vehicle boasts a total of 32 features, encompassing Robust 15 Hi-Safety features and 17 ADAS Level 2 autonomous features.

Mohit Soni
Mohit Sonihttps://www.thrustzone.com/
NOT A Commander, Director, Editor-In-This/ That, CEO, MD, President, Entrepreneur, etc etc. Just a first employee at Thrust Zone with a team of enthusiasts who love car and motorcycles more than anything else in the world, just like I do. Hashtag blessed

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