Audi, the German luxury carmaker, today announced its retail sales for the period January to December 2024. The brand retailed 5,816 units.
Porsche India has recorded another record year of sales in 2024, achieving a four figure sales number for the first time with 1,006 sales. Representing a 10 per cent increase over the previous year, it marks the successful introduction of new models that entered the market during the year including the new Porsche 911 and Panamera.
JLR India today announced its best ever nine-month retail sales of 4,390 units representing robust growth of 23% YTD FY25 with the first nine-month retail sales already matching the full year sales of FY24. Q3 FY25 retails at 1,177 units saw a slight decline of 4% Y-o-Y due to the planned run-out of older models across certain name plates.
Volvo Cars India saw a 22 per cent fall in EV sales, according to Fada data. The numbers dropped from 570 units to 442 units despite new launches. A 22% drop is seen in YOY sales.
Writing a new chapter of success, BMW Group India has achieved its best-ever annual car deliveries with 11% growth. The company delivered 15,721 cars (BMW and MINI) and 8,301 motorcycles (BMW Motorrad) between January – December 2024. BMW sold 15,012 units and MINI 709 units. BMW sales clocked the highest Q4 (4,958 units | +15%) and highest December sales as well (2,244 units | +17%).
Mercedes-Benz achieves its highest ever sales in its history in India: Clocks a strong double-digit growth in 2024. Mercedes-Benz is the ‘most desirable’ luxury car brand with 200,000 luxury cars sold in India since 1994, shaping the desire of young Indian customers. The last 100,000 units came in just 6 years (2019-2024), reflecting the growing aspiration of Indians to own a Mercedes-Benz, more than ever before. “Desire to Xceed” continues to be Mercedes-Benz’s strategy in India, focusing on unmatched customer experiences, new product innovation and an enhanced luxury network reach for customer service and BEV charging.
• Best-ever sales of 19,565 units in Jan-Dec 2024 period (Jan-Dec 2023: 17,408 units, +12.4%);
H2 2024 (July-Dec 24) growth at a strong 16%.
• Top-End Vehicle (TEV) sales grew fastest with 30% YTD growth| 1 out of 4 Mercedes-Benz sold in India in 2024, was a TEV.
• Best-ever BEV (Battery EV) Sales with 94% YTD growth and more than 6% sales penetration. Mercedes-Benz leads the luxury EV market selling its highest number of BEVs in a calendar year in 2024.
• 8 new models to be launched in 2025 with majority focussed on BEV & TEV, to excite consumers with the latest products and cutting-edge intuitive technology offerings.
• Increased luxury network reach in 2025 with 20 new luxury outlets planned in 2025. Rs 450+ crores investment in three years committed by Franchise Partners.
• TEV focus extends beyond cars: Partnering for dedicated stores to sell Maybach collection item– First store coming up in Bengaluru
• Collaboration with Tata Cliq Luxury: Mercedes-Benz enthusiasts can now purchase/gift a
“Star” conveniently, as Mercedes-Benz India ties up with Tata Cliq Luxury offering exclusive Mercedes-Benz collection items online under ‘House of Mercedes-Benz’
• Mercedes-Benz announces a host of Corporate Citizenship initiatives to mark 200,000 ‘Stars’ milestone in India. The company commits INR 75 million for Road Safety initiatives to make ‘Samrudhhi Mahamarg’ and ‘Nizamabad Corridor’ in Hyderabad safer. Mercedes-Benz with its implementing partner is working on reducing road accidents & fatalities on these highways.
• Mercedes-Benz also kick-started a new retail campaign celebrating 200,000 ‘Stars’ on Indian roads. While existing customers get an invitation to exclusive events, a lucky new customer in Q1 2025, get a chance to watch the coveted F1 race in Monaco.
• Mercedes-Benz Financial Services portfolio crosses INR 10,000 crores | 1 in 2 cars is financed by Mercedes-Benz Financial Services

Lexus India year-on-year sales growth of 56% for the month of November 2024, as compared to November 2023. This follows a strong upward movement, with the brand registering a 17% growth in total sales for the calendar year up to November 2024, compared to the same period last year. The robust growth has been driven by high demand across Lexus’ luxury lineup, including a notable cumulative year to date growth of about 25% in sales for the SUV category, with models like the NX and RX gaining significant traction.
The Lexus RX model has shown outstanding performance, registering a 50% growth for the calendar year up to November 2024, highlighting the SUV’s continued popularity and relevance in the Indian market. The RX’s strong sales performance underscores the brand’s commitment to offering versatile and premium mobility options that resonate with evolving consumer preferences.