The 2026 Triumph Thruxton 400 has just hit the market, featuring a 350cc engine at an attractive price of only Rs 2.6 lakhs! This price point is nearly Rs 20,000 lower on-road, thanks to the GST advantages that accompany the new engine. Triumph is sticking with its original marketing strategy for the Thruxton 400 while introducing the 350cc engine. Collaborating closely, Bajaj and Triumph have succeeded in delivering comparable performance, coupled with enhanced fuel efficiency. The reduction in power and torque is minimal, with only a decrease of 2 PS and 2 Nm, while fuel economy has impressively improved by 10%.
Looking ahead, Triumph Motorcycles is set for a promising surge in FY27, driven by their new 350cc lineup and the benefits from the 18% GST reduction. With over 230 showrooms in more than 200 cities across India and a thriving community of riders, Triumph is excited to welcome a fresh wave of motorcycle enthusiasts. Recently, the brand celebrated a major achievement with over 100,000 motorcycles now cruising the roads. To enhance the riding experience, the refreshed models come with price cuts of up to ₹21,500, making the legendary Triumph experience more affordable than ever. These latest offerings uphold the brand’s commitment to engineering excellence, refinement, spirited performance, and the impeccable fit and finish that riders have come to love.



