Skoda Auto is revving to newer highs as it celebrates its 25-year legacy in India, and 130 years globally. Earlier this month, the brand achieved its highest half-yearly sales ever in H1 2025. In yet another achievement, the company has now crossed 300 customer touchpoints, catering to customers across 172 cities in India. Providing an unmatched customer experience is central to Skoda Auto’s India growth strategy. The rapid network expansion reflects this, along with the strong momentum the brand is building across India.
Commenting on the achievement, Ashish Gupta, Brand Director, Skoda Auto India, said, “Our growing network makes our product range more accessible to customers, while enabling smarter, faster service with consistent quality, across the country. With a strong emphasis on growing together and getting closer to customers’, a large part of our expansion has been undertaken with Skoda Auto’s long-term dealer partners in India. We are also bringing new partners with a proven track record of customer centricity into the fold. This expansion is a step forward in strengthening Skoda Auto’s legacy in India and delivering on our promise of safety, value, and a truly rewarding ownership experience.”
The Kylaq is a key driver of Skoda Auto’s growth in India as it targets new customers in new markets that are now being catered to with the brand’s network expansion. Combined with the Kushaq and Kodiaq, Skoda Auto India now has an SUV For Everyone. The Slavia continues Skoda Auto’s sedan legacy in India, with a global icon soon to be introduced in the country. The growing network perfectly complements Skoda Auto’s product strategy in India.
Skoda Auto India’s growth strategy is to go deeper in Tier 1 markets and expand further in Tier 2 and Tier 3 markets. In line with this strategy, in the past nine months, the brand has entered over 30 new cities, all in Tier 2 and Tier 3 markets, in addition to continued expansion in existing Tier 1 cities. Furthermore, 86% of
the expansion in this period has been in Tier 2 and 3 geographies, and 75% of the 300 touchpoints directly cater to customers in these cities. This provides them with easier access to sales and service support, reduces travel time to the nearest dealership or service facility, and brings consistent quality closer to customers.
The company’s endeavour to be closer to its customers by expanding its network and increasing its touchpoints is further defined by a slew of warranty, maintenance, and Road Side Assistance packages. These ensure customers are provided a quality ownership and maintenance experience with a Toyota. In addition to this, Skoda Auto India offers the Skoda Supercare maintenance package as complimentary with every Skoda car for a period of one year. With this, a Skoda owner’s first expense for routine service is only at the end of the second year of ownership or 30,000kms, whichever is earlier.
