Lexus India has announced enhancements to its highly acclaimed NX SUV, further reinforcing its commitment to delivering cutting-edge innovation, refined performance, and unparalleled comfort to guests in India. These improvements reflect Lexus’ commitment to anticipating guest needs and delivering exceptional mobility experiences.
The Lexus NX, already a preferred choice in the luxury midsize SUV segment, has now been upgraded across safety and comfort, with enhanced fuel efficiency of 20.26* km/l and E20 compliant, reinforcing its position as one of the most advanced and refined SUVs in the Indian market.
The new NX includes several enhancements designed to elevate the vehicle’s luxury and functionality:
Enhanced Quietness & Cabin Comfort – Noise-insulation felt materials have been added to enhance rear cabin quietness, contributing to Lexus’ signature serene in-cabin experience.
Cleaner, Healthier Indoor Air Quality – The AC air filter has been enhanced with special materials to ensure a healthier cabin environment. The fabric on the clean-air side has been made thicker to filter tiny particles, making the air cleaner. Furthermore, the air control inside the cabin has been refined to save energy and improve fuel economy.
Enhanced Drive Control – Uphill Assist Control, integrated with Hybrid system, helps regulate vehicle’s acceleration and deceleration force based on the road surface inclination when driving uphill. This ensures a comfortable, smooth and responsive drive, delivering a more confident driving experience across varied terrains.
Exterior Color Updates – Two new exterior colour options have been introduced, Radiant Red for NX Exquisite, Luxury and F-Sport and White Nova for NX Exquisite, Luxury & Overtrail grade.
Commenting on the enhancements, Mr. Hikaru Ikeuchi, President, Lexus India, said: “With the introduction of the new NX, we are delighted to elevate the luxury quotient and sophistication for the Indian market. This new NX is crafted to enhance every journey, blending unparalleled style, comfort, and innovation. We are excited to offer this exceptional experience to our esteemed guests, ensuring that their drive becomes a celebration of Lexus in India. The new NX will further strengthen our SUV portfolio, offering guests a refined and versatile choice within the Lexus luxury range.”
These improvements are part of Lexus India’s long-term commitment to delivering purposeful innovation across its SUV portfolio. As the Indian luxury car buyer evolves, the NX continues to offer a well-balanced blend of performance, sustainability, and comfort, ensuring its relevance for both urban and adventure-driven lifestyles.
Lexus SUVs continue to gain momentum in India, with the RX and LX models combined registering a 45% volume growth between January and July 2025 compared to the same period last year, contributing 31% to the brand’s overall sales during this period. The introduction of the new NX further reinforces Lexus’ SUV lineup, meeting the growing demand for luxury SUVs among Indian buyers.
Bookings for the new NX 350h begin today. Guests can visit their nearest Guest Experience Centre for details. Log on to official Lexus India website www.lexusindia.co.in
