Renault is set to fundamentally reshape its strategy in India, aiming to introduce new models annually. The automaker believes that the speed of product development and timely launches are essential for staying competitive in this market. The absence of Renault from 2021 and return back in 2026 shows signs that it will take back share from VW-Skoda that the Germans have taken in the absence of French carmaker. Renault with renewed push, diversed share from Nissan should put it an far more stronger position Nissan, VW and Skoda combined.
Once viewed as a disruptive force, particularly with the launches of the Duster in 2012 and the Kwid in 2015, Renault saw its highest sales in FY17, reaching 135,123 units and holding nearly 4 percent of the market share. However, the brand struggled to maintain this momentum due to limited production expansion. Without competitive offerings to rival popular models like the Creta and Seltos, Renault’s challenges were further intensified by the pandemic. By FY25, the company’s sales had plummeted to just 37,900 units, reducing its market share to under 1 percent.
This commitment to a quicker product rollout signifies a significant shift from Renault’s past strategies, where it lagged behind competitors in several crucial segments in India.
With this renewed focus on faster launches, Renault aims to recapture its lost market share, with a target of achieving 3-5 percent market share by the end of the decade.
