India’s most desirable luxury carmaker Mercedes-Benz India today, inaugurated a state-of-art new luxury sales and service facility in Bengaluru, Karnataka- Viva Star. The new dealership further strengthens Mercedes-Benz’s presence in Bengaluru and in Karnataka. The new luxury facility, operated by Viva Star, reflects Mercedes-Benz’s continued commitment to discerning customers, aligned to its ‘Go to Customer’ strategy.
Key highlights:
· Viva Star inaugurates a new luxury sales and state-of-art service facility in Bengaluru, strengthening Mercedes-Benz’s footprint in Karnataka
· The showroom introduces the first ‘Maybach Lounge’ in Karnataka, complemented by the innovative Maybach Retail Kit and dedicated luxury consultation spaces
· Carrying an investment of ~INR 200 million, Viva Star was completed in record 5 months, reflecting faster market readiness and customer proximity of Mercedes-Benz
· Viva Star is located in South Bengaluru’s upscale neighbourhood that offers good connectivity for customers
· The luxury sales facility spans a covered area of 10,400 sq. ft. across four levels
· The new sales facility offers 6 car display positions, 1 delivery bay
· The aftersales facility spans a covered area of 16,600 sq. ft., offering 19 working bays and premium service infrastructure
· While the sales facility features a 60 kW fast charger, Viva Star’s service facility has a 180 kW fast charger, supporting BEV customers
· Key highlights: Exclusive Customer Lounge, Private Consultation and Semiprivate Consultation Areas. An exclusive Hospitality Counter, Shop Wall for display of accessories and boutique elements. Key Presenter for Exclusive Deliveries | Exclusive Driver Lounge
· Mercedes-Benz will inaugurate 20 new luxury touchpoints in 2026 in 3 new cities, that includes new dealerships and upgrading existing facilities
