ero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, today announced a significant strengthening of its premium retail footprintin Southern India with the grand opening of two new Hero PREMIA stores in Dindigul and Tiruppur in Tamil Nadu.
This double-launch takes the total count of Premia stores in Tamil Nadu to 11, reflecting the brand’s aggressive expansion strategy in a rapidly evolvingpremium market. The new outlets include state of market 3S facilities in prominent areas: Cooperative Nagar, Dindigul (operated by M/s Palaniappas Motors) and Palladam Road, Tiruppur (operated by M/s Velavan Motors). The dealerships were inaugurated in thepresence of Mr. Ramu Rao – Zonal Business Head – South, Hero MotoCorp and Mr. Shaji T P – Zonal Service Head – South, Hero MotoCorp.
Commenting on the launch, Ashutosh Varma, Chief Business Officer – India Business Unit, Hero MotoCorp said “Tamil Nadu continues to be one of Hero MotoCorp’s most strategic and high-potential markets, driven by rising aspirations, increasing disposable incomes and a strong demandfor premium mobility solutions. With evolving preferences, elevated ownership experience is the key. Hero PREMIA, brings a differentiated premium retail ecosystem that reflects these changing aspirations and delivers a world-class automotive experience toevery customer in the state.”
With this inauguration, the state of Tamil Nadu now has dealerships spread across Tirunelveli, Madurai, Coimbatore, Tuticorin, Chennai (x3), Salem, Erode,Tiruppur and Dindigul.
Hero PREMIA features modern architecture, appealing design and engaging new-age digital technologies. Delivering the best-in-class premium ownership experience,a team of professionally trained sales and service consultants will offer valued customers personalized advice as per their mobility needs.
The Hero PREMIA Dealership offers a selection of premium products, including the Hero Xtreme 250R, Xtreme 160 range, Xpulse 210, Xpulse 200 range, KarizmaXMR, Harley-Davidson X440, newly launched HD-X440T and VIDA V2 range, along with an array of exclusive merchandise and accessories.
