TATA.CARS today announced the launch of the Curvv Series X, further strengthening the value proposition of India’s First SUV Coupé. Starting at ₹9.99 lakh, the Curvv Series X brings together aspirational SUV Coupé design, engaging performance, plush interior with premium features and the protection of the Tata Safety Dome in a package designed around attributes that customers value the most.
This comes through clearly through the Pure X and Creative X personas. Starting at ₹10.99 lakh, Pure
X combines Curvv’s signature SUV Coupé design with premium features such as the Ultra View 10.25″
Infotainment System by HARMAN™, Wireless Android Auto™ & Apple CarPlay™, cruise control,
Smart Key with Passive Entry Passive Start, 6 Speakers, Fully Automatic Temperature control, LED
Headlamps & Tail lamps and Safety Dome. For customers seeking more comfort, Pure X+ adds
enhanced plushness and R17 Diamond Cut Alloy Wheels for an additional ₹80,000, while the #DARK
edition is available right from the Pure persona at ₹11.99 lakh.
The Creative X + takes this further at a price of ₹ 12.91 lakh with an AeroView Panoramic Sunroof, 360°
Surround View with Blind View Monitor, R18 Diamond-cut alloy wheels, Twin screen Ultra View 26.03
cm(10.25”) Infotainment by HARMANTM along with 26.03 cm (10.25”) digital cockpit with navigation
display and a richer leatherette cabin with reclining rear seats.
Curvv Series X follows the same customer-first approach introduced with Curvv.ev Series X earlier
this year, delivering an exceptional blend of disruptive design, segment-leading features, classleading comfort and thrilling performance at a highly attractive price point, while staying true to the
distinctive character that has made the Curvv one of the most admired SUVs in its segment.
The Curvv Series X range offers a wider choice of features, technology and comfort, allowing
customers to choose the SUV Coupé that best suits their needs.
Smart X
The Smart X is designed with a strong focus on comfort, safety and everyday convenience. It features
India’s first R-Comfort Seats with passive ventilation, R17 Aero Style Wheels, a rear armrest with
EasySip Cup Docks, flush door handles and Multi Drive Modes, enhancing comfort and convenience
on every journey. Safety is a key highlight, with 6 airbags, ESP, and ABS with EBD offered as standard.
LED headlamps, DRLs and taillamps further improve visibility and add to its modern appeal. Features
such as a digital instrument cluster and Reverse Guide Parking Assist make everyday driving easier
and more confident.
Pure X & Pure X+
The Pure X and Pure X+ variants build on the features available in the Smart X, adding greater comfort,
connectivity and convenience. Key highlights include a Ultra view 26.03 cm (10.25”) infotainment by
HARMAN™ with Wireless Android Auto™ and Apple CarPlay™, a 6-speaker audio system, Fully
Automatic Temperature Control (FATC), Cruise Control, Push Button Start, Auto-fold ORVMs and Rear
AC vents. The Pure X+ further elevates the experience with the Plus Lux Leatherette Pack featuring
Plush Benecke-Kaliko Oyster White Leatherette seats and stylish R17 Diamond Cut Alloy Wheels. For
customers seeking a more premium and distinctive appearance, the Pure X+ is also available in the
popular #DARK edition, featuring blacked-out interior and exterior elements.
Creative X+
The Creative X+ adds a host of premium features to the Curvv. Key highlights include the AeroView
Voice-Assisted Panoramic Sunroof, R18 Diamond Cut Alloy Wheels, a 360° 3D Surround View Camera
with blind view monitor , and a Twin screen Ultra View 26.03 cm(10.25”) Infotainment by HARMANTM
along with 26.03 cm (10.25”) digital cockpit with navigation display. It also comes equipped with
TPMS, Auto Headlamps and Rain-Sensing Wipers for added confidence on the road. An Illuminated
Cooled Glove Box further enhances convenience, making every journey more comfortable and
connected.
Accomplished X & Accomplished X+
The Accomplished X and Accomplished X+ variants elevate the Curvv Series X experience with a
blend of advanced safety, technology and premium features. The range is equipped with an L2 ADAS
suite for a safer and more confident driving, while the Accomplished X+ further enhances
convenience with a Gesture-Controlled Powered Tailgate.
Key highlights also include Sequential Light
Saber LED DRLs & Taillamps with Welcome and Goodbye Animations, Ambient Mood Lighting,
Ventilated Front Seats, and an Ergo Lux 6-Way Powered Driver Seat. The Immersive Sound Suite by
JBL™, comprising a Ultra View 12.3” infotainment by HARMANTM system and 9 speakers, along with
a Wireless Charger, further enhances the in-cabin experience. Additional features such as Twin Zone
Climate Control, Breathe IQ Air Purifier, iRA Connected Car Technology, Alexa™ integration, an
Electronic Parking Brake with Auto Hold, and an Electrochromatic IRVM complete the package.
