Honda Cars India today announced ‘Honda ALPHA’ as the official name of its upcoming All New Electric SUV, marking an important milestone in the company’s journey towards electric mobility in India. Derived from the first letter of the Greek alphabet, the name Honda ALPHA was chosento symbolize a new beginning in our customers’ lives. The upcoming model will be the company’s first Made-In-India Electric SUV, scheduled to make its global debut on 2nd December 2026.
Speaking on the announcement, Mr. Toshiyuki Yanagisawa, President & CEO, Honda Cars India, said, “We are delighted to announce Honda ALPHA as the official name of our upcoming electric SUV. Honda ALPHA represents our ambition to bring advanced electric mobility to our customers in India while delivering the quality, reliability and joy of driving that Honda is known for.” “With India serving as the global production base for this modelin future, it is an important step in Honda’s electrification journey and reflects our strong commitment to the Indian market. We look forward to ushering in a new chapter for Honda in India with this exciting new offering,” he added.
First showcased as a concept prototype at the Japan Mobility Show 2025, the ‘Honda ALPHA’ represents Honda’s vision of delivering a new generation of electric mobility that combines Advanced Technology, Innovative and Futuristic Design and the Joy of Driving. The model has been developed as an SUV that will blend beautifullywith both urban and natural environments, supporting people’s lives in every situation. India will be the first market to introduce the Honda ALPHA and its global debut in the country underscores Honda’s long-term commitment to the Indian market and its focuson bringing innovative products that align with the evolving needs, preferences and aspirations of Indian customers.
Introduction of Honda’s new H Mark
The announcement of Honda ALPHA also marks the first use in Honda Cars India’s official communication of the new H mark adopted for Honda’s automobile business globally.
Since its first adoption in 1963 as a symbol to represent Honda automobiles, the H mark has always been used for Honda automobile products and business activities, while undergoing several designchanges over the years.
Honda refreshed the H mark design to express its commitment to the transformation of the company as well as its corporate attitude of going beyond the origin of Honda and constantly pursuing newchallenges and advancements.
The Honda ALPHA will be the first Honda model in India to apply the new H mark.
