Lexus India today inaugurated its new Guest Experience Centre (GEC) in Pune, reflecting thebrand’s continued focus on enriching guest experiences across India. As the Indian luxury automotive market continues to grow and attract an increasing number of guests exploring luxury mobility choices like never before, Lexus is strengthening its presenceto bring the Lexus experience closer to guests across the country.
The new Guest Experience Centre at Pune has been established by Bharat Toyota Tsusho Kirloskar Motor Private Limited (BTTKM), trade name Lexus Bharat,a newly formed joint venture between Kirloskar Systems Private Limited (KSPL), Toyota Tsusho India Private Limited (TTIPL) and Toyota Tsusho Corporation (TTC), Japan, reflecting Lexus’ long-term commitment to expanding its presence and elevating the luxuryautomotive retail experience in India.
The facility was inaugurated by Mrs Geetanjali Vikram Kirloskar, Chairperson & Managing Director, KSPL, Mr Jun Shiratori, Director & Chief Financial Officer, TTIPL, Mr. Sreenivas Chivikula, Managing Director, Lexus Bharat, Mrs Manasi N Tata, Vice Chairperson, Toyota Kirloskar Motorand Mr. Hikaru Ikeuchi, President, Lexus India in the presence of senior leadership from dealer partners, Lexus Bharat, Toyota Kirloskar Motor and distinguished guests.
The Pune GEC is the first Lexus Guest Experience Centre in Maharashtra outside Mumbai. This GEC marks an important milestone in Lexus India’s plannednetwork enhancement following the recent openings of the Ahmedabad and Surat GECs, further strengthening the brand’s footprint across the country. Known for its strong automotive manufacturing base, thriving IT sector, academic excellence, and rich culturalheritage, Pune embodies a unique blend of tradition, innovation, and progress. Lexus India aims to further expand its Guest Experience Centre network nationwide, fostering deeper engagement with luxury consumers while enhancing accessibility to its productsand services.
Designed around the Lexus YET philosophy of “Simple yet Elegant” and “Minimal yet Rich” experiences, the new Guest Experience Centre represents Lexus’ contemporary interpretation of luxury. The space seamlessly combines sophisticated design, intuitive hospitality and meticulously curatedguest experiences, creating an environment that is deeply rewarding.
In addition, the GEC blends the Japanese spirit of Omotenashi, whichanticipates guest needs with genuine care and attention, with India’s cherished tradition of Atithi Devo Bhava, ensuring every guest feels welcomed, valued, and cared for throughout their Lexus journey.
Mr. Hikaru Ikeuchi, President, Lexus India, said “India’s luxury automotive market is evolving rapidly, with guests increasingly seeking distinctive products, meaningful experiences and brands that align with their values. At Lexus, our vision is to bring the Lexus experience closer to guests across thecountry. The inauguration of Pune Guest Experience Centre marks an important milestone for Lexus India. As the second GEC in Maharashtra, following Mumbai, the Pune outlet further strengthens our presence in this vibrant and growing luxury market. Known forits strong automotive heritage and academic excellence, Pune’s pursuit of learning, and continuous improvement resonates strongly with Lexus. We are delighted to welcome guests into a space that reflects our dedication to craftsmanship, innovation, and Omotenashi.Through this new Guest Experience Centre, we look forward to building deeper connections with our guests while delivering the unique luxury experience that defines Lexus.”
Mr. Sreenivas Chivikula, Managing Director, Lexus Bharat, added: “The inauguration of our Guest Experience Centre in Pune heralds an exciting new chapter for Lexus in India. Lexus Bharat currently has three GECs and is committed to supporting Lexus India’s efforts to deliver exceptional guest experiences. As we enternew markets, our focus remains on delivering world-class luxury retail standards and creating personalized, meaningful guest experiences that reflect the unique Lexus’ experience.”
Guests visiting the new Guest Experience Centre in Pune can explore Lexus’ luxury vehicles and experience the brand’s renowned craftsmanship, advancedtechnologies, and electrified mobility solutions firsthand, and service their vehicles at the operational Lexus Service Point (LSP) in Pune.
Currently, Lexus India operates Guest Experience Centres in Mumbai, New Delhi, Bengaluru, Chennai, Hyderabad, Chandigarh, Kochi, Ahmedabad, Surat, andPune with a continued focus on bringing its guest experience closer to customers across key luxury markets.
Lexus India is also strengthening its aftersales ecosystem. Alongside enhancing its sales network in Pune, the brand has 19 LSP touchpoints. These touchpointswill ensure greater convenience, accessibility, and peace of mind for Lexus guests throughout their ownership journey.
Furthermore, Lexus India offers a bouquet of comprehensive value-added services and enhanced roadside assistance to ensure a seamless ownership journey.This includes a 5-year Roadside Assistance (RSA) package that covers services such as towing, taxi service, and repatriation. In addition, for all models Lexus India offers enhanced ownership experience through an 8-year/200,000 km vehicle and hybrid battery warranty**, providing enhanced peace of mind throughout the ownership journey. Furthermore, the Assured Buy Back Program with low EMIs and a Guaranteed Future Residual Value is designed for guests seeking financial flexibility along with premium ownership experience applicable for RX, NX and ES models and the unique Lexus Luxury Care service packages,which come with Comfort, Relax and Premiere options.
