Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters,and its emerging mobility brand VIDA, announced the appointment of Indian cricket superstar Jemimah Rodrigues as its Brand Ambassador. This high-impact association further cements the company’s dedicated support for women’s athletic excellence, building on the landmarksigning of Indian Women’s Cricket Team Captain Smriti Mandhana in July this year.
The association brings together the iconic global mobility brand, Hero MotoCorp with one of Indian sport’s most dynamic trailblazers. Jemimah, who etched her name into cricketingfolklore during India’s victorious 2025 ICC Women’s Cricket World Cup campaign, is a teenage prodigy who broke into the Mumbai Under-19 state cricket team at the age of 13.
Expressing her excitement on joining Hero MotoCorp as their Brand Ambassador, Jemimah Rodrigues said:
“I am incredibly proud and honored to partner with Hero MotoCorp, a brand that has championed Indian sports and empowered Indian athletes across multiple disciplines. Crickethas taught me to play with grit, joy, and conviction, and I see those exact values reflected in Hero MotoCorp’s journey. I look forward to this exciting partnership as we encourage young Indians to break boundaries, trust their journey, and ride forward withconfidence.”
Speaking on the association, Sanjay Bhan, Executive Vice President, Hero MotoCorp, said:
“At Hero MotoCorp, our brand philosophy is centered on empowering young talent, embracing dynamic performance, and connecting with the aspirations of young India. JemimahRodrigues embodies these attributes effortlessly. Having recently welcomed Indian captain Smriti Mandhana to the Hero fold, bringing Jemimah on board further cements our commitment tochampioning excellence and leadership in women’s sports. On the field, she is a fearless competitor with nerves of steel—evident in her historic, match-winning performances on the world stage. Off the field, her vibrant energy, genuine passion, and positive outlook connect seamlessly with the youth. Jemimah represents a modern, unstoppable generation of achievers, and we are thrilled to welcome her to the Hero family as we continue to inspire millions to chase their dreams.”
Himanshu Sharma, Head of Sales, JSW Sports, said:
“We are happy to welcome a legacy brand like Hero MotoCorpto Jemimah Rodrigues’ growing brand portfolio as she continues to inspire a new generation of young athletes through her performances on and off the field. Partnerships like these reflect the growing opportunities for women in sport to build strong connectionswith leading brands and extend their influence beyond sport. It is encouraging to see Jemimah’s journey resonate with brands that share her values, and we look forward to seeing this association grow.”
As Brand Ambassador, Jemimah will represent Hero MotoCorp across upcoming multimedia brand campaigns, product launches, and grassroots youth engagement initiatives.
VIDA, powered by Hero, today marked a significant milestone in its journey to make electric mobility more accessible by delivering 600+ VIDA VX2 EVOOTERS to customers from its experience centre in Jaipur in a single day, on the auspicious occasion of Dhanteras. The large-scale customer handovers reflect growing consumer confidence in VIDA’s electric mobility solutions and the risingadoption of electric two-wheelers across the state.
Reinforcing its commitment to support the nation’s growing EV ecosystem, VIDA continues to expand its on-ground infrastructure to make it easier for customers to access services. With VIDA’s extensive network of over6,000 fast-charging stations and 700+ service touchpoints, riders are guaranteed accessible & reliable support wherever the road takes them.
The EVOOTER hits a top speed of up to 90 km/h – backed by 6 kW peak power and 26 Nm of torque – and features three distinct riding modes: Eco, Ride, and Sports. This performance is matched by cutting-edge technology,including a 4.3-inch TFT display, smartphone integration, turn-by-turn navigation, and OTA updates. The electric EVOOTER emphasizes rider utility, with up to 33.2 litres of under-seat storage and a CBS braking system specifically tuned to handle Indian roadconditions. Designed to offer flexibility, convenience, and practicality for everyday commuting, the VIDA VX2 portfolio offers an IDC-certified range of 92 km to 187 km. The lineup is available in five variants to cater to diverse customer requirements: VX2Go 2.2 kWh, VX2 Go 3.1 FB, VX2 Go 3.4 kWh, VX2 Plus 3.4 kWh and VX2 Plus 4.4 kWh, ranging from direct plug-in to a removable battery option.
VIDA continued to maintain its strong growth momentum in October 2026 with VAHAN retail growth of 80% YoY. VIDA’s market share in the electric two-wheeler segment increased to 13.6% in October 2026, up from 11.1% in thecorresponding period last year.
VIDA amplified its festive engagement with a star-studded campaign featuring Anil Kapoor and Ranbir Kapoor, bringing alive its brand vision of ‘Ghar Ghar Tyohar, Ghar Ghar EVOOTER’. The VIDA x KKR campaign also earnedtwo honors at the AdAura Awards 2026 — Brand Collaboration Campaign of the Year and Sports Marketing Campaign of the Year.
