Kia Corporation has today revealed the first official images of the K8, the first model for the rebirth of Kia brand to exemplify its new purpose and ambitions for the future. The K8 represents a new model name for Kia and is the first model to show the brand’s new design identity as well as the contemporary new Kia logo. With a focus on modern, premium quality and dynamic performance, the K8 moves forward in the sports sedan space and will build on the success of the K7(known as Cadenza in some markets) and continues Kia’s rise towards excellence in the segment later this year. The K8 features a modern innovative sedan that combines sportiness and performance with a progressive and sleek exterior design.
Taking on an all-new name and the first model to be launched following Kia’s recent rebrand, the K8 has been designed with the future in mind. At the front sits a new signature frameless ‘tiger nose’ grille that gives the K8 presence and authority. The frameless grille, which is integrated within the front bumper to give a clean yet expansive look, features an intricate diamond lattice designed to express the movement of light. The front lamps include a turn signal that resembles a star could.
Symbolically pointing the way forward – and sitting proudly at the very front of the K8, just above the reimagined ‘tiger nose’ grille – is Kia’s contemporary new logo that expresses ‘symmetry’, ‘rhythm’ and ‘rising’ elements, embodying Kia’s confidence and renewed commitment to customers.
The elongated K8 (5,015mm) features a sporty side profile with a dynamic character line that runs the length of the sedan and takes inspiration from yachts sailing across calm waters. A chrome finish runs along the DLO (Daylight Opening) line and the bottom of the doors, and finishes its journey at the rear lamp – adding confidence and gracefulness to the side of the sports sedan.
Completing the progressive yet elegant front and side profile is a dynamic and muscular rear-end that re-interprets the sedan of today as a modern ‘fastback’ passenger car. Strong, dropping shoulders add to the drama of the K8 at the rear, while a clean tailored spoiler beautifully finishes the sporty, low roofline. Running below the spoiler lip is a futuristic-looking horizontal taillight that carries across the jewel patterned arrangements from the front and side and connects the K8’s next-generation LED rear light clusters. The 3D vertical clusters hug the corners of the K8, emphasizing clean, angular lines at the rear and further adding depth and width to the rear of the car.
The Kia’s new logo and first-ever K8 badge sit at the rear just below the horizontal light dash. The introduction of an all-new model name – the K8 – is part of Kia’s brand transition and represents the premium space in which the new sports sedan will occupy. The K8 will offer a comfortable yet high-performance driving experience that will complement the simple, ergonomic ‘first class’ interior. The new model signals an upward journey in design, technology and modernity from the outgoing K7, delivering a class-leading package that redefines the meaning of sports sedan.
Every element of the K8 interior has been designed with high-end luxury in mind, serving to elevate the senses of the driver and passengers. Beautifully detailed wood materials help create a feeling of calm and natural wellbeing within the K8, while state-of-the-art tech connects the car to the modern world.
A contemporary panoramic curved display links a 12-inch digital cluster and a 12-inch infotainment system, bringing together the K8’s advanced connectivity and infotainment technology. The display is clean, ultra-modern and easy-to-use, giving the K8 an effective minimalist-meets-simplicity tech style.
The K8 is the first-ever Kia vehicle to feature industry-leading audio from Meridian. The 14-speaker premium sound system from the world-renowned British audio pioneer delivers the finest quality in-car surround sound and is another example of Kia’s upward journey in realizing new levels of quality, technology and performance.
Beautifully intricate and detailed finishing on the wood surfaces – stylistic elements directly inspired by modern yachts – add depth and sophistication to the cabin. The luxurious use of wood is complemented by exposed high-quality metals that creates the feeling of youth and industrial chic, successfully marrying traditional with contemporary.
The intricate diamond lattice design that expresses the movement of light on the exterior of the K8 flows into the interior of the luxury sports sedan, creating elegantly stitched patterns on Napa leather. Kia’s innovative ‘Star Cloud’ lighting graces the K8 interior, projecting glittering and interactive ambient lighting on the door trim and dashboard areas.
At the bottom of the swooping curved display sits the infotainment system and air conditioning control, which is operated via touchpad, further reducing the number of physical buttons. The touch pad allows for the switching of operation modes between the two systems with a centrally located button. Optimally positioned for the driver and front passenger is an ergonomic center console that features wood-based cupholders and glossy soft-touch switches, the latter sitting on a raised profile alongside the shift-by-wire transmission dial.
The K8 interior also debuts a new steering wheel design from Kia and the company’s contemporary new logo that expresses ‘symmetry’, ‘rhythm’ and ‘rising’ elements, embodying Kia’s confidence and renewed commitment to customers.Due for market launch later this year, more information on the all-new K8 will be made available in due course.