Sunday, May 19, 2024

Ather Energy Reaches Nepal – First Export Market

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Ather Energy today announced its plans to enter the international market with the export of its bestselling flagship model, the 450X, to Nepal. Ather will establish its first global footprint by partnering with Vaidya Energy, subsidiary of Vaidya’s Organization of Industries & Trading Houses (VOITH), a leading industrial conglomerate in Nepal, with the opening of its Experience Centre in Kathmandu in November this year.

Ather’s retail expansion to a market outside India, comes on the back of its runaway success in the domestic market, where its 450 Series is the undisputed leader in the premium two-wheeler electric vehicle (EV) segment with a 75% market share. The plans to export the Ather 450X also comes at a time when Nepal is shifting towards more clean mobility options. A relatively smaller market than its larger neighbours like India and China, Nepal however presents a very promising proposition for companies like Ather to understand new markets in terms of product performance and acceptability.

The partnership between Ather Energy and Vaidya Energy will redefine the electric two-wheeler market in Nepal by making high-performance EVs more accessible to Nepalese consumers. As a part of the association, Vaidya Energy will facilitate the sales and service of Ather products in Nepal. Over the years, Ather Energy has made strategic investments towards creating a favourable ecosystem to facilitate a stress-free transition to EVs. The company will retain the same philosophy while expanding its retail operations in Nepal. Vaidya Energy will also set up fast-charging stations, Ather Grids, as part of this partnership to alleviate range anxiety.

450S Ather- launch-price-450x (3)

Vaidya Energy is part of Vaidya’s Organization of Industries & Trading Houses, which is today one of the most dynamic business houses in Nepal, with interest in trading houses, industrial enterprises, services, construction and education. Vaidya Energy, under the umbrella of VOITH, stands as a prominent player in energy solutions, introducing innovation and expertise to promote sustainability in the industry. Leveraging its extensive network and strong connections, VOITH is well-positioned to navigate the complexities of the local business landscape.

As part of its international expansion, Ather will be introducing its flagship 450X model, now available with two battery options: 2.9 kWh and 3.7 kWh, catering to a wider range of preferences. The 450X, is already well-known for its top-notch features such as ParkAssist™, AutoHold™, FallSafe™, a 7-inch TFT touchscreen with Google Maps integration, a top speed of 90 km/hr, and a certified range of 146 km, making it Ather’s best-selling product in India.

Ather currently has a robust retail sales network across India, with a presence in 100+ cities and 150 Experience Centres. The company has installed more than 1500 Ather Grids, fast charging points across India. Ather’s manufacturing facility, spread across 300,000 sq. ft. will help the brand expand its production capacity to 420,000 units per year in FY 2024, further enabling the company to fulfil the increasing demand for its flagship scooter, the Ather 450X.

Mohit Soni
Mohit Soni
NOT A Commander, Director, Editor-In-This/ That, CEO, MD, President, Entrepreneur, etc etc. Just a first employee at Thrust Zone with a team of enthusiasts who love car and motorcycles more than anything else in the world, just like I do. Hashtag blessed

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