TVS Motor Company, the first Indian manufacturer to participate in the Dakar Rally along with TVS Racing Factory Racer Harith Noah has scripted history by finishing in the top 11 at the Dakar Rally 2024. Dakar, the world’s toughest rally organised in Saudi Arabia across challenging terrains and extreme weather conditions through 12 stages and 14 days covering over 5,000 kms. For over four decades, TVS Racing has been actively participating and nurturing racers across racing formats and has been participating in the Dakar Rally since 2015.
In the 2024 edition of the Dakar Rally, Harith displayed a truly remarkable performance that showcased his skills, determination, grit, and consistency on the racetrack. Competing with the finest and fastest racers across the world, Harith won the Rally 2 class and finished at 11th position in Rally GP Overall Class a big leap from his previous best 20th position.
TVS Racing has been a pioneer in growing the racing culture in India and engineering the TVS Apache series through the company’s “Track to Road” philosophy. TVS Apache continues to be one of the fastest growing sports motorcycles, in line with the product prowess and trust amidst customers across 82 countries.
Dakar Rally 2024 was the 46th edition of the annual international Rally-Raid which took place in the dunes of Saudi Arabia. A journey through unknown landscapes, unexpected challenges, untold stories, and unbelievable memories, commenced at Alula passing through Riyadh and immense desert of the Empty Quarter and culminated at Yanbu.
Ross Branch followed in second place, which is making Hero MotoSports the first Indian team to finish on the Dakar podium. The top three were separated by a mere 12 minutes, with Brabec’s Honda teammate Adrien Van Beveren finishing third overall.
Audi makes history: for the first time, a low-emission prototype with an electric drive, high-voltage battery and energy converter wins the world’s toughest desert rally with the Audi RS Q e-tron. The Spaniards Carlos Sainz/Lucas Cruz secured Audi’s first victory in the Dakar Rally after around 7,900 kilometers with a lead of 1h 20min. Mattias Ekström/Emil Bergkvist also crossed the finish line.
“Congratulations to Team Audi Sport on winning the Dakar Rally,” said Gernot Döllner, Chairman of the Board of Management of AUDI AG. “Audi has once again set a milestone in motorsport. Winning the world’s toughest desert rally with an electrified drive is a visible ‘Vorsprung durch Technik’ and points the way to our electric future.” The Audi RS Q e-tron has electric all-wheel drive. The energy supply is ensured by a high-voltage battery and an energy converter that runs on residual fuel-based reFuel, thus saving 60 percent of CO2 emissions compared to conventional fuels.