Mercedes-Benz India today, announced the inauguration of a new luxury sales facility in Bhopal, Madhya Pradesh. The new dealership further
strengthens Mercedes-Benz’s presence in Bhopal, underlining the company’s strategy of expanding to
key emerging luxury markets across the country. The new sales showroom, operated by MercedesBenz’s long-standing Franchise Partner, Landmark Cars, reflects Mercedes-Benz’s continued
commitment to its customer, having a ‘Go to Customer’ strategy. Mercedes-Benz aims at bringing
world-class luxury experiences closer to discerning customers in the fast-evolving urban centres like
Bhopal, which has shown strong growth potential.
The newly inaugurated Landmark Cars Bhopal showroom is a sales outlet curated in Mercedes-Benz’s
innovative ‘Stars at Mercedes-Benz’ top-end vehicle flex format, which allows high flexibility of brand
display at a single location. The showroom can showcase all the brands including Mercedes-Benz,
Mercedes-Maybach, G-Class and AMG, asper customer wishes.
Located within a premium commercial complex in Habib Ganj, a well-established neighbourhood of
Bhopal, the showroom spans 1,100 sq. ft. The facility was completed in a record 4.5 months
underscoring the agility and scalability of Mercedes-Benz’s retail operations. The showroom offers
good connectivity and higher number of existing and potential customers in Bhopal’s luxury
automotive market.
Key highlights of ‘Stars at Mercedes-Benz’ Format:
Designed to offer high flexibility at a single location within an urban nature, the showroom enables
seamless display of Mercedes-Benz’s diverse brands including Mercedes-Maybach, AMG, G-Class, and
core Mercedes-Benz models, supported by adaptable brand elements and optimized luxury display
space. The design enables to seamlessly switch between logos & brand elements with minimal manual
efforts as per the model on display. This unique format allows better space optimization for customers,
allowing sharp focus on exclusive customer consultation with dedicated customer consulting area.
The Bhopal showroom is supported by a trained team of approximately 10 professionals and adds to
Landmark Cars’ growing network of nine Mercedes-Benz sales outlets across India, with further
expansion planned based on market potential.
Sanjay Thakker, Chairman & Executive Director, Landmark Cars stated “We are delighted to further
strengthen our partnership with Mercedes-Benz by inaugurating a world-class luxury sales outlet in
Bhopal, a city witnessing steady growth in premium automotive aspirations. This new facility reflects
the global luxury standards of Mercedes-Benz, seamlessly integrating modern design, digital-enabled
consultations, and a highly personalized customer engagement model. Designed to deliver an
immersive and refined purchase journey, the showroom offers customers a holistic luxury ecosystem
under one roof, focused on exclusivity, comfort, and convenience. We are confident this new
touchpoint will resonate strongly with customers in Bhopal and the surrounding region, reinforcing
Mercedes-Benz as the most aspirational and trusted luxury automotive brand.”
With the inauguration of the Bhopal facility, Mercedes-Benz continues to expand its footprint across
India’s luxury consumption hubs, combining modern retail formats, digital integration, and curated
customer experiences. The brand today has a presence in over 50 cities with more than 140+ luxury
touchpoints, reinforcing its position as India’s leading luxury automotive brand
