Pre-owned luxury cars seller, Big Boy Toyz has recently added brand new premium bikes into its portfolio. With an investment of Rs 3 crore, the company has added two dozen Ducati Diavel for an awaited successful pilot run across the country.
The company will sell these new bikes around 30 per cent lesser than the market price. They will be selling the normal variant of the Ducati Diavel at a price of Rs 11.99 lakh whereas its on road price is Rs. 18 lakhs. It’s the fastest growing segment and Big Boy Toyz is capitalizing on the opportunity to use this lucrative category to boost margins and gain an edge.
In India, premium means every bike sold over the 150-cc segment. This is not to be mixed with superbike pedigree having an engine size of over 500 cc. These premium bikes are evolving as the most popular motorcycle segment after the 100-125cc commuter class bikes. The prospective of premium bike segment in India is massive as it is the biggest two wheeler market in the world and Big Boy Toyz plans to expand its two-wheeler portfolio given that they get a good response in the market.
Currently, the company is making luxury cars accessible to more sections of the society and is selling around 400 cars including 300 used and 100 new cars in a year with a turnover of Rs 250 crore in a year.
About Big Boy Toyz
Having started the operations in 2009, the company has witnessed a strong growth rate of close to 40% annually, the credit of which goes to the Exemplary Customer Service and Strong Business Ethics. The company has a colossal multi storey Showroom spread over 36000 sq feet, strategically located at Hero Honda Crossing, Gurgaon. With an ample parking space of over 120 cars, the Showroom has an Express Bar and a Luxury Suite for the Guests. A state of the art studio in Mumbai represents the western fort of BBT to extend its good doings to the city of dreams.