BMW Mobile Studio to reach over 50 Tier 3 and Tier 4 towns across India in 2017 to make sure it reaches its potential customers
BMW Mobile Studio in Tirunelveli, which is a one of its kind mobile showroom designed exclusively to showcase the most aspirational BMW products and services in tier 3 and tier 4 towns of the country. The BMW Mobile Studio will be stationed in Tirunelveli, Tamil Nadu from 11-12 February 2017 near Hotel Vairamaligai, Rahamath Nagar.
BMW Mobile Studio will help the the manufacturer to reach beyond the metro cities across India as the the preference of premium automobiles has been spreading. The BMW Mobile Studio is one such initiative designed to spread far and wide across tier 3 and tier 4 towns across India.
BMW Mobile Studio is a claimed state-of-the art mobile structure featuring a two car display, reception area and a VIP lounge. Customers will have an opportunity to experience the performance of BMW sedans and SAVs (Sports Activity Vehicle). SAV are BMW’s term for SUV’s. After getting a first-hand driving experience, the customers can address their queries and interests to the sales experts. The experts provide professional advice on all specifications, technology and features of the cars to give an overall view of the car to the prospective customer.
BMW Group India with its three brands, BMW, MINI and Rolls-Royce, the BMW Group has its sight set firmly on the premium sector of the Indian automobile market. With the BMW Mobile Studio and along with automobiles and motorcycles, the BMW Group’s activities in India comprise of financial services for its premium clientele. Till date, BMW Group has invested 11.3 billion Indian Rupees (€ 167 million) in its subsidiaries in India and the BMW Mobile Studio is a part of it. BMW Mobile Studio is one of a kind initiative by the brand which is unseen with other premium luxury manufacturer for now.