Bollywood actor and avid Supercross fan, Arjun Kapoor, unveiled the CEAT Indian Supercross Racing League in collaboration with the Federation of Motor Sports Clubs of India (FMSCI). This groundbreaking league is the first-ever franchise-based Supercross Racing League, bringing together riders from all over the world to compete in various formats and categories.
The CEAT Indian Supercross Racing League (ISRL) is all set to revolutionize the world of motorsports, bringing together adrenaline-pumping action and fierce competition. With CEAT as the title sponsor and Toyota Hilux as the official vehicle partner of ISRL, this partnership between the brands and the league is a testament to their shared values of innovation, performance, and pushing boundaries.
The inaugural season will commence at the iconic Jawaharlal Nehru Stadium in the national capital, New Delhi, in October 2023, followed by thrilling events in prominent metro cities such as Mumbai, Pune, and Ahmedabad. From October to December 2023, fans across these cities will witness the breath-taking displays of skills, daring maneuvers, and high-speed action that will redefine Supercross racing.
CEAT is a leading Indian tyre manufacturer with a strong presence in Indian and global markets. CEAT produces high-performance tyres, catering to various segments like 2-3 Wheelers, Passenger and Utility Vehicles, Commercial Vehicles and Off-Highway Vehicles.
CEAT Tyres is also a proud part of the Indian sporting community and believes that sports play a vital role in the development of society. The company has a long standing association with cricket with the strategic time out partnership for Tata IPL and Tata WPL, bat sponsorships and association with leading cricketers.
CEAT believes that it is important to support youth in realizing their ambition and passion in order to create a more exciting and vibrant India. In recent years, it has also extended its support to various motorsports, drives and riding events in the country.
CEAT’s bedrock of providing safe and smart mobility is an integral part of their brand philosophy of delivering confidence and safety during every journey to its consumers. Their focus towards safety, grip and stability, a vital component for off-roading journeys, is a key driver for their association to these sporting events.