Ford Territory India Launch Could Happen As the Company Has Made It Clear It Wants To Dominate with SUV’s in the Indian Market
Ford showcased the SUV in the 2018 Sao Paulo Motor Show. The SUV has been specifically developed for the Chinese Market but the American carmaker is showing it in Brazil to gauge the interest of the buyers in the product. The feedback from the Motor Show would be used to explore whether Territory should be launched in Brazil and other emerging markets.
Just so you know, Ford has developed Territory in partnership with Jiangling Motors Corporation (JMC). The product is specifically designed for the Chinese market under its Ford market operating model (FMOM). The FMOM is Ford’s strategy to collaborate with local manufacturers for developing cost-effective products by sharing the parts, supplies, platforms etc. The strategy is helping the company to drive down the overall cost of new product development while expanding its market coverage for more revenue and profitability.
Ford Territory is a heavily revised version of JMC Yusheng S330. Ford has made extensive exterior and interior changes on S330 to carve distinct personality for the Territory. On the outside, the SUV gets thoroughly redesigned front and rear which makes it look quite distinctive from the S330. The interiors have also got their own share of changes that include dual-tone interiors, faux-wood inserts, and leather upholstery for the seats, steering wheel, and door panels. For the Chinese market, the SUV is available with 48V mild hybrid and plug-in hybrid petrol versions.
Globally, the Ford Territory is up against the likes of Jeep compass, Toyota RAV4, and Hyundai Tucson among others. It is likely that Ford Territory will make its way to the Indian market. Since Ford and Mahindra partnership is entirely over. Ford has to do things on its own to stay afloat in the Indian market.