Honda Motorcycle & Scooter India Pvt. Ltd. today announced accomplishment of a new milestone. Consistently setting new benchmarks in 125cc motorcycle segment, Shine has now delighted over 90 Lac customers since its launch in the year 2006.
Leading from the front, Honda Shine brand enjoys highest market share of 39% in its segment. Not just this, the overwhelming acceptance of the customers is such that brand Shine recorded double digit YOY growth of 26% from 75,144 units in November 2019 to 94,413 units in November 2020.
Launched in 2006, Shine was introduced in Indian market with the unique Optimax technology. In just 2 years, Shine went on to become No.1 selling 125cc motorcycle in India. The unparalleled trust of customers further solidified in the brand Shine and within 54 months of the launch it achieved its first 10 lacs happy customers. With each passing year, brand Shine became a member of numerous households across different geographies. Such was the love for this executive motorcycle that in 2013, every third 125cc motorcycle sold in India was Shine. The next year (2014), Shine jumped to 30 Lac sales mark with 33% market share in the segment.
Honda continuously upgraded Shine with the latest technology and new features to meet the expectations of its consumers. In 2015 the advance Combi-Brake System (CBS) was introduced in Shine. Brand Shine sustained its position in the segment and in 2017 became first 125cc motorcycle to reach 50 Lac sales milestone. In 2018 it created a new record with 70 Lac sales milestone and every second 125cc motorcycle sold was CB Shine.
With new emission norms coming in effect, India’s favorite 125cc motorcycle moved another step towards a greener future with #AQuietRevolution. In its latest avatar, Shine comes equipped with Bharat Stage VI compliant 125cc PGM-FI HET engine boosted by Enhanced Smart Power (eSP), and a plethora of amazing technology, comfort and style. Today, Shine creates a new record as it crosses 90 Lac sales milestone.