IPONE, a premium French motorcycle lubricant and maintenance brand developed exclusively for motorcycles, partnered with Throttlerz Racing as Title Partner of DIRT DRAG, India’s National Level Pro Dirt Drag Championship 2026. Held recently in Coimbatore, Tamil Nadu, the two-day event brought together riders and enthusiasts from across India’s growing off-road and performance riding community, drawing 150 to 200 participants and close to 6,000 spectators. The championship was open to experienced riders only.
The partnership is designed to build a sustained connection between IPONE and India’s rider community, with DIRT DRAG marking the first step in that journey. Further rider-focused activities and events are planned in the months ahead, reflecting IPONE’s “Ride with Attitude” philosophy and its commitment to India’s growing adventure and performance riding community.
Milind Acharya, Chief Marketing Officer at Motul India and South Asia, spoke about the philosophy shaping this partnership, “Motorcycling today is no longer defined only by long rides. A new generation of riders are embracing adventure, off-road experiences and stunt culture; not just for the thrill, but as a way of expressing their individuality while riding responsibly. At IPONE, this spirit is at the heart of who we are. ‘Ride with Attitude’ is a reflection of riders who are bold, confident and constantly pushing their own boundaries. Events like DIRT DRAG perfectly embody this energy and provide the ideal platform for us to engage with these communities. Through our partnership with Throttlerz Racing, we aim to support the riders, the culture and the experiences that are shaping the future of motorcycling in India. This is another important step in our long-term vision of making IPONE a brand that genuinely belongs to India’s adventure and performance riding community.”
DIRT DRAG itself brought riders together in head-to-head, off-road acceleration runs, testing skill, reaction time and bike control as much as raw speed. Riders competed across classes by engine capacity, and a knockout format carried the strongest performers through to crown a champion in each class. The championship featured a total cash prize pool of over ₹5 lakh across multiple categories.
For Throttlerz Racing, the partnership represents a natural extension of that platform. Biju, Founder, Throttlerz Racing, said, “DIRT DRAG was created with the vision of giving India’s adventure and off-road riders a professional platform to showcase their skills while inspiring more enthusiasts to be a part of the sport. As the championship continues to grow, it is important for us to partner with brands that genuinely understand the needs of performance riders. IPONE’s global racing heritage, motorcycle-only focus and commitment to supporting riding communities make them a natural fit for this championship. We are excited to have IPONE as our Title Partner and look forward to building this platform together for riders across the country.”
On the ground, IPONE engaged riders through product showcases and direct interactions across the two-day championship.
With DIRT DRAG as its starting point, the partnership establishes a long-term platform for IPONE and Throttlerz Racing to create new experiences for India’s evolving adventure and performance riding community.
