Jeep® India is pleased to announce the launch of the Jeep Gear Store, an exclusive online lifestyle store that extends the brand’s iconic values of adventure, freedom, passion, and authenticity beyond its legendary vehicles. The Jeep Gear Store is a tribute to the brand’s heritage and offers a curated collection of lifestyle products, including the much-anticipated Army Collection, designed to resonate with Jeep’s loyal fans and adventurers across India. Following a soft launch on 26th January 2025, the Jeep Gear Store has already seen an overwhelming response, recording sales of over ₹2 lakh worth of merchandise within the first 24 hours.
“Jeep has always been about more than just a vehicle; it’s a symbol of freedom, outdoor adventure, and a go-anywhere, do-anything attitude,” said Kumar Priyesh, Brand Director Jeep India. “Through this online lifestyle store, we aim to extend this spirit beyond the vehicle itself. The Jeep Gear Store provides an opportunity for customers and brand fans to immerse themselves in Jeep’s culture, whether they’re behind the wheel or not.”
Celebrating Jeep’s Army Heritage
The highlight of the launch is the Army Collection, a tribute to Jeep’s deep military roots, particularly its iconic role during World War II. Jeep vehicles, such as the Jeep Willys, have been integral to military history and are synonymous with rugged durability. The Army Collection features products like outdoor gear, apparel, and accessories designed to evoke pride and patriotism while embodying the adventurous Jeep lifestyle.
“With over 1.4 million active armed forces personnel in India, the collection honors the spirit of freedom and those who make it possible. It intersperses Jeep’s bold ethos with designs inspired by the Armed Forces, creating a tangible connection between Jeep’s military heritage and India’s patriotic spirit,” adds Priyesh.
Rugged, Reliable, and Resilient Products
Mirroring Jeep vehicles’ legendary toughness, the Gear Store’s products are built for durability. From weather-resistant fabrics to heavy-duty zippers and tactical details, every item is crafted with the Jeep DNA of resilience and functionality. The collection also integrates iconic design elements like camouflage patterns, reinforced stitching, and the unmistakable seven-slot grille, reinforcing the brand’s adventurous identity.
Tailored for Indian Customers
The Jeep Gear Store is thoughtfully curated to resonate with Indian customers by blending Jeep’s global appeal with local preferences. The products reflect the “Go Anywhere, Do Anything” ethos while aligning with India’s growing love for adventure tourism, road trips, and outdoor activities. From color schemes to functional designs, the collection ensures Jeep’s adventurous spirit feels relatable to Indian lifestyles.
The Jeep Gear Store is more than just an extension of the brand; it’s a gateway to experiencing the Jeeplife. For Jeep owners and enthusiasts, the store deepens their connection with the brand by offering rugged backpacks, weather-resistant apparel, and off-road accessories that embody Jeep’s spirit of adventure.
The Jeep Gear Store will debut with a collection that celebrates Jeep’s iconic legacy while catering to the tastes of contemporary Indian consumers. Customers can explore the latest merchandise and accessories by visiting http://www.gear.jeep-india.com/or by visiting their nearest Jeep dealership.
