Indian tyre major JK Tyre & Industries entered the fast-expanding luxury car segment with the launch of ‘Levitas Ultra’ range of tyres. The new range of ‘Levitas Ultra’ designed for premium cars was unveiled for the western region by Mr. Anuj Kathuria, President (India), JK Tyre & Industries Ltd in Mumbai today. Levitas Ultra range of tyres will be available across key cities from 1st April 2023.
With the healthy revival of the economy, the Indian automobile industry is witnessing an uptick in demand of luxury cars, with the market having grown by nearly 50%. JK Tyre with the entry of ‘Levitas Ultra’ is well poised to capitalize on this growth by timing it with the growing requirements in the market.
Tested extensively in Europe and India, these Ultra High Performance [UHP] tyres offer best-in-class functionality across key aspects – utmost comfort, low noise and high durability. Perfected for Indian road conditions and climate, the Levitas Ultra range is offered in seven sizes, ranging from 225/55 R16 to 245/45 R18 for premium cars which will help further establish the brand. Further, JK Tyre plans to enlarge its portfolio of ‘Levitas Ultra’ by introducing it in 19 to 22-inch tyre range, to cover the entire gamut of luxury cars. In its constant endeavour to enhance the sustainability quotient and offer state-of-the-art products to the Indian customers, the Levitas Ultra has been rated 5 Star for fuel savings.
At the launch, Mr. Anuj Kathuria, President (India), JK Tyre & Industries Ltd. said, “We have always been committed to providing our customers with cutting-edge technology-driven products. With Levitas Ultra, we are pleased to enter the premium car tyre space for the luxury car owners. These UHP tyres are proof of our unwavering commitment to providing matchless performance across all key parameters of this niche category, including ride and handling, grip levels, noise reduction, and braking. The Levitas Ultra range is specially designed for Indian road conditions and have a high potential to become the preferred choice of the country’s premium car users.”
Designed and developed exclusively for the luxury car segment, Levitas Ultra boasts exceptional technological attributes. The new Levitas Ultra excels in best-in-class ride & handling and superior competency in the most demanding driving conditions. The new range boasts of shortest braking distances in dry and wet conditions offering enhanced safety. A great driving response is assured with Levitas Ultra’s handling characteristics, keeping lateral control and grip in the optimum range. Adaptive contour and a special noise cancelling pattern ensure the lowest in-cabin noise and a relaxed ride. These UHP tyres are formulated with high-grade MFX Polymer, which ensures exceptional durability for Indian roads and stability during hard cornering. Super optimized Tread Pitch sequence provides a smooth commute at a range of speeds, even in wet conditions. The robust layers with considerable thickness offer excellent resistance to perforations.
Indian road conditions and climatic configurations require a potent set of tyres for smooth driving, comfortable ride and safety, especially as speeds rise. JK Tyre’s decades of experience in understanding the evolving needs of local customers assisted in extensive testing and perfecting Levitas Ultra for Indian conditions. These premium tyres were optimized and adapted with its core DNA of ‘Ultra High Performance’ through user trials and broad testing in the most demanding conditions and terrains, both in India and Europe, securing superior competency in the most demanding driving conditions.