Kia India, the fastest-growing carmaker in the country, today announced the sales of 1,00,000 units of its compact SUV – Sonet, a feat achieved in less than 12 months of its launch in India. During the same period, the vehicle also became the fourth highest-selling SUV in the country. Introduced in September 2020, the Kia Sonet has emerged as a breakthrough product in its segment, contributing almost 17% to the segment and 32% to KIN’s overall sales.
With the introduction of the exclusively made-in-India Sonet, Kia set a benchmark in the compact-SUV segment with its unique offerings and many first-in-segment features. Available in 17 variants, the Sonet is the only compact-SUV to offer a 1.5 litre Diesel engine with automatic transmission, contributing almost 10% to its overall sales. The Sonet customers show high affinity towards the top-of-the-line variants that contributed almost 64% to the overall dispatches. They also have a high appetite for the newer automotive technologies wherein almost 30% preferred a connected variant of the Sonet and 26% opted for the revolutionary iMT technology.
The company recently launched the refreshed version of Sonet with ten new enhancements to further augment customers’ convenience and their driving delight. The Sonet hosts a bold and distinctive design that complements its several class-leading features and a number of engine and transmission options, making it one of the most versatile cars in the segment. Developed ground-up to set new benchmarks in design, technology, dynamics, and safety, the Sonet has stood out in a crowded compact SUV segment, making it one of India’s favourite compact SUVs.