Kinetic Group Takes Over Business Of Hyosung Motorcycles in India as DSK group is liquidating all its companies under its belt
A few days before, DSK Motowheels Benelli division was sold to a Hyderabad based dealership conglomerate known as the Mahavir Group. Mahavir Group was already an authorised dealer of Benelli Motorcycles. With its widespread reach and good market experience, Mahavir Group was a fitting candidate to handover the business of Benelli India.
While Benelli was back on track, DSK Motowheels Hyosung division’s fate still looked gloom. But now, Hyosung owners can take a sigh of relief as Kinetic group is taking over the business of Hyosung motorcycles. Kinetic Group’s MotoRoyale is an established dealership brand which already owns Aprilia India, Moto Guzzi and Vespa brands. They will take over the responsibilities of DSK Motowheels which now is out of operation.
DSK Motowheels went bankrupt and is also charged in case of fraud against its parent company. This was one of the reasons why Hyosung’s future in India looked dark. The Korean brand was re-introduced in 2011 by Garware Motors. It was when the sales dropped considerably that DSK Motowheels took over Hyosung from the Garware group. In the six years that DSK was in charge of the brand, they introduced various motorcycles in different segments, from cruisers to streetfighters and even supersports.
This recent collaboration between Hyosung and MotoRoyale has bought a ray of hope for existing Hyosung owners, who in the past were worried of the after-sales and service. This tie-up also means that Hyosung will start its operations once again and will launch motorcycles which were displayed at the previous Auto Expos, bikes like the Leoncino, TRK 502 and many more. Hyosung’s existing service centres and dealerships will be operational so owners should not worry of any hassle.
Along with the above mentioned brands, Kinetic also has the iconic brand – MV Agusta in its arsenal. In the near future, MotoRoyale will also launch two very popular brands in India. These are Norton and SWM. The two brands will cater to different segments and will increase the sale of premium motorcycles.
