Citroën India announced the launch of “La Maison Citroën” phygital showroom in Guwahati. Located in the most strategic location for auto retail in Guwahati, the phygital showroom is well integrated with Citroën India’s digitisation strategy to offer a seamless vehicle buying experience for customers. The showroom will also offer customers a comfortable Test Drive experience and full-fledged After-Sales services.
Commenting on the launch of La Maison Citroën in Guwahati, Saurabh Vatsa, Brand Head, Citroën India, says, “We are excited to announce the launch the “La Maison Citroën” phygital showroom in Guwahati. The showroom will have numerous screens, debuting the ATAWADAC experience (AnyTime AnyWhere AnyDevice AnyContent) and a unique High Definition 3D configurator allowing customers to experience the product with a 360° view and personalise their product and services. Citroën is all about comfort and digital innovation, and through this La Maison Citroen phygital showrooms, we are confident that we will be able to bring a revolution in the way an Indian car consumer looks at his car purchasing journey.”
He further added, “We are overwhelmed by the enthusiastic response in Assam & North-East market to the launch of the New C3 and the New C5 Aircross SUV. We continue to make every possible effort to cater to the fast-growing demand for both products.”
Rishabh Himatsingka, Dealer Principal, La Maison Citroën Guwahati says, “Citroën is all about comfort and innovation, and we are excited to launch this unique retail concept for customers in Assam & North East region. With strong demand for the New C3 and the C5 Aircross SUV models, this ‘phygital’ retail format will bring a unique and enriching experience for customers.”
“La Maison Citroën” will disrupt the codes of traditional automobile distribution. It is a ‘feels like home’ comfort experience with its warm, friendly and colourful ambience. A giant screen placed on the façade attracts passers-by, encouraging them to walk inside. The warm interiors featuring a natural wood finish and colourful inscriptions invite customers to experience the Citroën brand and its century-old legacy.
A full digital ecosystem will link seamlessly the digital experience of customers and will enrich the journey at the showroom with ATAWADAC reception Bar, high-definition 3D configurator, and Citroen Origins touchscreen.
As part of the 360° Comfort strategy for India, Citroën will offer a range of services to build trust with consumers with unmatched comfort, never experienced before. These services will include attractive finance and leasing services through Citroën Finance and Insurance and 30 minutes Guaranteed Trade-In facility.
L’Atelier Citroen, the Aftersales workshop, will offer innovative services at the fingertips such as:
• Anytime Anywhere Access
• Virtual Remote Diagnostics
• 180-Minute RSA Guarantee
• Periodic Service & Maintenance with Pickup & Drop
• Genuine Spare Parts available within 24 hours
Service on Wheels will enhance customer reach and be available for service or repair jobs at the customer’s doorstep.
