Marking its entry into the premium hatchback segment, Tata Motors today launched – the Altroz. The Altroz will be available in five trim levels across all Tata Motors authorized dealerships at an introductory price starting from INR 5.29 lakhs for the petrol version and INR 6.99 lakhs for the diesel version. It is the first vehicle developed on the new ALFA architecture and the second vehicle showing the Impact 2.0 design language.
With its striking design, bouquet of industry-first features and the most recent achievement of Global NCAP 5-star rating, it has set the GOLD Standard in Safety, Design, Driving Dynamics, Technology and Customer Delight. All set to entice customers, Altroz will come with 6 different factory-fitted customizable options to be chosen from 4 packs – the Rhythm, Style, Luxe and Urban.
Hosting a mega blockbuster launch event, Tata Motors also simultaneously launched 3 fully BSVI ready cars, becoming the first manufacturer to introduce 4 models in a single event. Leading the line-up with the Altroz, the showcases for the event included the Tiago, Tigor (safest in their category) and the Nexon. These cars are not just fully BSVI ready but offer lot more to the aspiring Indian customers. Additionally, with the introduction of the Altroz and the Nexon, Tata Motors also becomes the first OEM to launch BS VI ready diesel variants in their respective segments.
Speaking at the launch, Mr. Guenter Butschek, CEO & Managing Director, Tata Motors, said, “Today is when we start writing a new chapter. We promised to kick-start the year with a product offensive and here we are. The future of efficient, green, sustainable mobility solutions needs to translate into reality and we have made a start by bringing the new generation of BSVI solutions to the market. We are delighted by today’s firework of launches, all in this single event and introduce the new face of Tata passenger cars which are not only BSVI ready, but are designed and developed to truly enhance the value proposition for our aspiring customers. With the class defining, new premium hatchback, Altroz, we are expanding our market coverage further. We have lots more in store for 2020 and we have just commenced unveiling our well-defined future product portfolio.”
According to Mr. Mayank Pareek, President – Passenger Vehicles Business Unit (PVBU), Tata Motors, said, “We are elated to begin 2020 in style with our new generation of passenger cars, today. This is a landmark achievement for us as we set new industry benchmarks. These new models are beyond BSVI and will redefine every segment they are meant for with class-leading design, safety, technology and driving dynamics. We are also taking a significant step and defining what the new PV range brand promise is, through a new campaign -‘Drive New Forever’. We are all set to ride the demand trend for new launches and excite our customers with a new product portfolio.”
Tata Altroz Price is quite competitive given the fact that it offers so much in terms of design, safety, performance and dynamics and most importantly bespokness and practicality. The segment is shaken up as there is only one product which Altroz is here to fight, the Maruti Baleno. Toyota Glanza is the same car, Elite i20 is gone for atleast two quarters, before the new one can come while the Jazz and Polo continue to be not so preferred choice in the country already. Altroz here is the sweep the market, awards and hearts of the market, critics and its customers. We will always keenly follow market reactions and keep you updated, but this time, it seems like a no brainer all the way till the end!
Variant Altroz petrol Altroz diesel
XE Rs 5.29 lakh Rs 6.99 lakh
XM Rs 6.15 lakh Rs 7.75 lakh
XT Rs 6.84 lakh Rs 8.44 lakh
XZ Rs 7.44 lakh Rs 9.04 lakh
XZ (O) Rs 7.69 lakh Rs 9.29 lakh