Mahindra And Ford Come Together AGAIN For Growth In A Highly Competitive and Uncertain Market

Mahindra And Ford Come Together AGAIN for three years to develop products and help each other strength their partnership with several new schemes

Mahindra and Ford to Explore Strategic Cooperation to Drive Profitable Growth in India and other Emerging Markets. Mahindra and For Collaboration strengthens Ford’s commitment to India, while facilitating Mahindra’s expansion into other emerging global markets. Mahindra and Ford will have access to Mobility, electrification and product development are key areas of potential cooperation. The agreement between the two companies will allow each to leverage their mutual strengths during a period of unprecedented transformation in the global automotive industry. Teams from both companies will collaborate and work together for a period of up to three years. Any further strategic cooperation between the two companies will be decided at the end of that period.

The areas of potential cooperation include:

Mobility programs
Connected vehicle projects
Electrification
Product development
Sourcing and commercial efficiencies
Distribution within India; improving Ford’s reach within India
Global emerging markets; improving Mahindra’s reach outside of India

The changes facing the automotive industry globally are triggered by the accelerated rise of new technologies, sustainability policies and new models of urban shared mobility. Given these changes both companies see the need to anticipate new market trends, explore alternatives and look for ways to collaborate even as we compete and build powerful synergies that will allow rapid exploitation of the exciting new opportunities.

FORD ASSURED-dealership

Mahindra has been leading the utility vehicles segment in India for the past seven decades. Expanding its global presence, Mahindra owns majority stake in Ssangyong Motor Company in Korea, has forayed into the shared mobility space with investments in ride sharing platforms in the USA, and is developing products like the GenZe – the world’s first electric connected scooter.

Ford was among the first global automakers to enter India in 1995. Now one of the largest exporters of cars from the country, Ford manufactures and exports vehicles and engines from its manufacturing facilities in Chennai, Tamil Nadu and Sanand, Gujarat. India is also the second-largest Ford employee base globally, with more than 14,000 people working across the Ford India or Global Business Services operations in New Delhi, Chennai, and Coimbatore.

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