The Thar CRDe is a true blue, iconic off-roader, which has evolved from the heritage of 4×4 vehicles like the CJ, the MM540, the Classic and the Legend. A typical Mahindra breed, the Thar reflects the company’s legendary tough & rugged DNA. The Thar has also been the lifestyle vehicle of choice in India wherein it has been a canvas for owners to customise it as per their tastes. Consumers today are looking for a different lifestyle, they seek adventure and fun which the Thar offers like no other brand does. Popular amongst generations of off-road enthusiasts, style seekers and even war-veterans, not many vehicles share the same legendary past and iconic status of the Mahindra Thar.
Mahindra today announced the launch of Thar 700, the last batch of 700 units of the iconic 4×4 off-road SUV in its current avatar. It comes packed with unique and differentiated features & will be competitively priced at Rs. 9.99 lakhs, ex-showroom Delhi.
The Thar 700 aptly marks the 70 years legacy of Mahindra, as its lineage traces back to 1949 when the first Mahindra vehicle was built in India. The Thar with its go anywhere capability is a true-blue off-roader and a typical Mahindra breed that exemplifies the company’s rich 4×4 heritage. The Thar 700, a limited special edition of the iconic brand, will be available in an all new Aquamarine colour, in addition to the popular colour of Napoli Black.
The highlight of the Thar 700 will be a special badge on the vehicle with signature of Mr Anand Mahindra, Chairman – Mahindra Group. To further enhance its appeal, the Thar 700 will sport the following exterior and interior changes:
Stylized 5-spoke alloy wheels
Decals on the side and bonnet
Black finish on the grille
Silver finish on the front bumper
Leatherette upholstery with THAR logo on the front seats
Anti-lock braking system (ABS)
The Thar 700 can be booked at any authorised Mahindra dealership or online via www.mahindrasyouv.com. The Thar’s rich pedigree of off-roading, lifestyle & adventure can be further explored online on www.mahindrathar.com and www.mahindraadventure.com