Maruti Suzuki India Limited (“Maruti Suzuki”) has onboarded five startups: MiniMines, Easework AI, Sarvam AI, Siftly and CodeMate AI to co-create solutionsacross multiple business areas to enhance operational efficiency and elevate customer experience.
Theselected startups are winners of the 5th cohort of the Maruti Suzuki Incubation Program (MSIP). MSIP is organized in partnership with IIM Bangalore’s incubation hub for entrepreneurship and startup support, NSRCEL (Nadathur S. Raghavan Centre forEntrepreneurial Learning).
Mr. Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited said, “At Maruti Suzuki, we have been actively working with startups to co-create innovative and practical solutions to address real business challenges. We aredelighted to collaborate with five more startups. One of these startups, MiniMines, will support us in safely recycling end-of-life batteries, while the other four startups will help improve customer engagement and drive efficiency across our business operations.”
Details of the startups and project areas:
Startup
Solution
MiniMines
Environment-friendly recycling of end-of-life Lithium-ion batteries and extraction of precious materials
Easework AI
End-to-end workflow automation of procurement process related indirect consumables using agentic AI
Sarvam AI
GenAI agents, with multilingual support, for better customer interaction across all touchpoints
Siftly
Use of Generative AI for enhancing brand visibility
CodeMate AI
Use of AI for faster development of software applications used in business processes
Maruti Suzuki has built multiple programs to provide the right direction and support to startups in developing innovativesolutions to help solve real-world business problems. In its journey of 7 years, around 7,400 startups have been screened, over 250 startups were engaged and 38 of these startups have been onboarded as partners, delivering value to our business.
Some of the major programs are:
Maruti Suzuki Accelerator: Launched in January 2019, through this program, Maruti Suzuki fosters open innovation in the automobile manufacturing and mobility space, by collaborating with growth- stagestartups to co-create cutting-edge technological solutions
Maruti Suzuki Incubation Program: Started in August 2020 with an aim to nurture technology enabled startups defining future of mobility. NSRCEL supports the program by identifying high‑potential mobility startups in early-stage, providing hands‑on expert mentorship, and offering access to IIM Bangalore’s richacademic and entrepreneurial ecosystem
Mobility Challenge: Initiated in June 2021 to explore new age technologies and help startups in mature stage to showcase their cutting-edge innovative solutions in the mobility space
Nurture: Started in 2023 as a Pre-Incubation Program for idea-stage startups in collaboration with IIM Calcutta Innovation Park
FundRays: An investment readiness program for Maruti Suzuki Innovation alumni startups, launchedin September 2025 in partnership with ISB Hyderabad
