Mercedes-Benz today inaugurated its first MAR20X Sales facility in Nagpur. The world-class 3,000 sq. ft. Mercedes-Benz’s Central Star ‘MAR20X sales facility with its dedicated EV and boutique display, is strategically located in the automobile hub of the city. Offering a captivating experience for luxury car customers, ‘Central Star Nagpur’ underpins Mercedes-Benz’s modern luxury retail format- MAR20X, highlighting the four pillars of Design, Architecture, Customer-oriented processes, and Digital enhancements. The showroom boasts of world-class infrastructure in accordance with Mercedes-Benz global guidelines, latest digital tools for consultation and a highly trained professional workforce, promising elevated customer experience.
The inauguration of Central Star MAR 20X showroom in Nagpur is a part of Mercedes-Benz’s strategic initiative to transform 25 of its existing facilities across the country, to international MAR 20X luxury standards, for an enhanced customer experience. Central Star Nagpur is the first of these 25 facilities, which will be transformed to MAR20X format in 2024.
MAR 20X (Modern Architecture in Retail):
The MAR 20X facility at Nagpur is Mercedes-Benz’s 12th MAR facility in India with multiple facilities already present in Delhi NCR, Gurugram, Chennai, Mumbai, Bengaluru, Ahmedabad, Kochi, Chandigarh & Coimbatore. MAR 20X enables Mercedes-Benz to cater to customers’ evolving purchase patterns as increasingly online and offline channels interlink, resulting in the need for a seamless ‘omni-channel’ retail experience. The Sample Studio at the new MAR 20X facility of Central Star Nagpur allows customers to browse through the paint & upholstery samples under the sheen of the daylight lamp. The exclusive ‘Customer Lounge’ is a space for customers to experience Mercedes-Benz’s desirable ‘Top End Vehicles’. It focuses on the three main design aspects of ‘clarity’, ‘sensuous curve’, and ‘refined rounding’, offering the most exclusive luxury experience.
Inaugurating Nagpur’s latest luxury destination, Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, “We are excited to inaugurate Mercedes-Benz’s latest luxury MAR 20X showroom in the important market of Nagpur. This state-of-the-art luxury centre personifies modern luxury, underlining Mercedes-Benz’s global transition in retail strategy, with sharp focus on personalised consulting, offering customers curated and immersive modern luxury experience. With Central Star’s luxury showroom, we are well poised to tap Vidarbha’s luxury car market potential, offering desirable products and personalised consulting, resulting in an elevated experience for our discerning customers.”
Mr. K S Cheema, Chairman and Managing Director of Garnet Motors said, “We are immensely proud of our association with the world’s most iconic automotive brand– Mercedes-Benz. The new MAR 20X facility is ultra-modern and will provide an unparalleled experience to our customers in the Vidarbha region. The luxurious MAR 20X facility offers a complete luxury ecosystem within a single facility. ‘People are our biggest assets’ and the facility is supported by a group of motivated retail luxury professionals with a singular goal of ‘DESIRE to Exceed’ customer expectations. We are confident of further expanding Mercedes-Benz customer base in Vidarbha and adjoining markets, making it the most desirable luxury brand.”