Ola Electric has wrapped up its electrifying show at the inaugural MotoGP Bharat 2023 at Buddh International Circuit (BIC) in Noida. Ola’s motorcycle portfolio put up on display has taken the centre-stage at the Fanzone, with the company’s booth abuzz with the motorsport enthusiasts from all over the world showing a keen interest for a glimpse of the future of motorcycles.
As part of a strategic partnership with BIC in alignment with MotoGP’s commitment to sustainable operations, Ola has lent the organizers a fleet of its revolutionary S1 scooters for use during the MotoGP. In a first-of-its-kind move, the Ola scooters have replaced the ICE two-wheelers for on-ground support activities, including marshall support.
Anshul Khandelwal, CMO, Ola Electric, said, “The inaugural MotoGP Bharat will be remembered as a historic moment for Indian motorsport, and we are very happy to have been a part of this momentous occasion. Our collaboration with BIC couldn’t have come at a better time, and we are extremely elated about the massive love our motorcycle portfolio has received at the MotoGP Bharat. Our portfolio reflects the motorcycle philosophy in true spirit and reimagines motorcycles in every aspect. We at Ola are determined to take indigenously developed innovations/products to global scale, placing India firmly on the global EV and motorcycle map.”
The Ola’s motorcycle portfolio, which truly spells out the R&D capabilities of the company in engineering and design, comprises four best-in-class models, featuring the Diamondhead, Adventure, Cruiser, and Roadsters.
The Diamondhead will be the company’s flagship motorcycle. Straight & powerful lines and bold design choices help the Diamondhead look as if it is always in motion. Simplicity, form, and function co-exist in the design. The Diamondhead’s minimalist design means that the rider is always focused on the pure riding experience. Even the main headlamp is located above the front bumper, hidden away, lending it a very stealthy, aerodynamic profile.
For the seekers of thrill and adrenaline, the Adventure is purposeful, strong, and sure-footed. Its tall, athletic, and upright stance brings an element of purity and clarity of its purpose and helps it look unique in a clutter of adventure bikes. The Adventure is all about conquering uncharted territory, being aware of the surroundings, and feeling one with the bike on the roads not taken.
Stepping away from the design language of a conventional motorcycle, the deconstructed look of the Roadster strictly demonstrates how the form is following function. Roadster also gets flowing elements around the charger cowling that makes it look playful, agile, authentic, and focused.
With a laidback stance and sensual lines, the Cruiser is built to enjoy the open road and the freedom it brings. It looks mature yet ominous with dollops of sophisticated body work. The floating upper body connects with the rear section of the bike in a powerful manner giving it a tense side profile.
With the bikes across all popular categories, Ola plans to further expand its portfolio under each of these categories to cater to consumer demands across all form factors and price points. While pre-reserve window is already open, the motorcycles will hit the market by the end of 2024.