BMW-Ola have signed a Memorandum of Understanding to enter into a strategic association to offer on-demand mobility market in India.
BMW is now the ‘Lux Category Partner’ for Ola. The BMW Group’s NEXT100 strategy focuses on something like this. This is how personal mobility will diversify in the coming future, which is through connectivity, digitalization, technology and sustainability. Ola successfully changed transportation for customers and driver partners as it is a mobile technology platform. Ola customers will now be able to travel in absolute luxury and comfort of a BMW.
Customers can easily book a ride in a BMW at just the tap of a button and arrive at their destination while making a statement. BMW says that the way people move is changing and this is also true for the premium clientele that both parties have. BMW-Ola are confident that this association will offer premium on-demand mobility segment in India.
BMW-Ola have come up with very attractive proposals for our operators that will enable them to enter the segment with ease. Things include offer easy financing, after sales support and assured buy-back for the car thereby securing their investment. For a better customer experience, certified BMW instructors will train drivers about the versatile capabilities, technology, safety systems and features of BMW cars in detail as well. BMW Financial Services India will offer 100% financing for up to 4 years starting at low-interest rates. BMW-Ola will additionally explore other areas of joint collaboration to bring unique offerings to Ola’s enterprise customer segment.
BMW will offers its spectacular After sales service packages, that will further reduce the cost of ownership and make sure that their BMW is always at its best. BMW Service Inclusive Plus and BMW Repair Inclusive that are valid for up to 3 years / 100,000 kilometers promise a completely hassle-free ownership experience. The transparent service package and extended warranty cover the cost for maintenance, inspection and wear-and-tear.
BMW-Ola fleet will be seen across three cities such as Delhi, Mumbai and Bangalore and then later in time service will be extended to more cities. Ola Lux is available for booking at a minimum fare of Rs. 250 and Rs. 20-22 per/km. The group also allows customers to book the cars on an hourly basis, via its Rentals feature. Features like driver details being displayed upfront, SOS buttons, Auto-Connect Wi-Fi, live tracking and much more. Ola will offer the seamless payment using Ola Money will continue to offer an east experience to commuters.
