Saluting the spirit of India’s frontline Pandemic warriors, Suzuki Motorcycle India today launched Independence Day campaign, #ParkForFreedom. The campaign consists of a digital film featuring Indian citizens revving their stationery vehicles and requesting people not to step outside their homes on 15th August unless it is absolutely essential. The heartwarming campaign where the sound of accelerating engines is rhyming with the melody of ‘Sare Jahan Se Acha’ song, conveys a public interest message to curb the spread of Covid-19 by staying at home this ‘Independence Day’. The move is expected to directly support our frontline warriors as by staying at home, we will save ourselves from the contagion and control the increasing number of cases.
Honoring India’s frontline warriors which includes doctors, nurses, sanitation workers, police personnel, delivery executives, and other essential service providers for their undisrupted services during the Covid-19 outbreak to help society at large. The 5-day long initiative is targeted at two-wheeler riders across the nation.
Mr. Koichiro Hirao, Managing Director, Suzuki Motorcycle India Pvt Ltd., said, “The objective of the campaign is to relieve some burden from the shoulders of our frontline warriors, who have been responsibly fighting the battle with Covid-19. This is the best return gift we can offer them considering the current pandemic situation. The essential service providers and healthcare professionals have been source of strength and stability in these unprecedented times.
While most of us are privileged to stay indoors and work from home, these warriors continue to perform their duty and ensure availability of essential services to the nation. We at Suzuki Motorcycle India salute their dedication and determination by introducing #ParkForFreedom initiative requesting individuals to pledge to stay indoors this Independence Day and avoid going outside unless it is absolutely necessary.”
Suzuki Motorcycle India stand in solidarity with the country’s frontline workers. The contribution of every individual is important in the fight with the pandemic and even the smallest of an act can make a huge difference.