European performance tyre manufacturer Reise Moto has announced its maiden flagship off-road training school, reise trailR Academy, as an endeavour to train off-road enthusiasts with the right skills and knowledge required to achieve their aspirations. Staying true to its core of providing the best experiences to the rider community, the brand has also collaborated with Arunas Gelazninkas, a European moto athlete, and a two-time Dakar Rally winner in the Motul Original category (2021, 2022) and Tuareg Rally champion in 2019 and Ashish Raorane who competed in the Dakar Rally in the Malle Moto class in 2021, Africa-Eco race in 2020 and Dubai Baja in 2019.
Reise Moto had earlier announced the appointment of Indian cross-country rally racer Ashish Raorane as its first-ever official Brand Athlete. The Dakar rider has been signed for a period of three years, where Ashish Raorane will be representing Reise Moto at all the motorsport events that he participates in, both domestic and international. The brand’s decision to sign the Dakar participant is in line with its image as a brand for the passionate riding community.
Reise Moto is the youngest entrant in the ever-competitive Indian two-wheeler tyre market. Its wide and vibrant portfolio of purpose-centric tyres catering to commuters, tourers, street-naked, adventure and other lifestyle segments makes Reise Moto a brand for all types of riders. The Indian tyre manufacturer will kick-off its events calendar with the TrailR academy in June 2023.
Interested enthusiasts can participate in the contest through this https://www.instagram.com/p/CsjBkdchAq5/?igshid=MmJiY2I4NDBkZg==
Launching in June ’23, Reise’s first marquee brand property the trailR Academy will offer a structured, meticulously planned 2-day program with 3 levels of difficulty, curated by these experts. Determined to make it a success, the brand plans to host multiple such sessions every year and further its proposition of enabling and elevating experiences for the Indian rider community.
The trailR Academy is part of the brand’s upcoming initiatives to offer specially curated brand experiential initiatives for encouraging and engaging with the ‘touring’ and ‘adventure’ moto enthusiasts in India. It is also an effort to strengthen the brand’s core promise of delivering the Joy of Riding by instilling remarkable confidence in passionate motorcyclists.
The Academy is inviting applications for its maiden flagship sessions to be held on 14th and 15th June 2023 in Gurgaon and has announced a social media contest for 5 coveted spots to be won for this once-in-a-lifetime opportunity to learn from the pros of Dakar.
Developed and designed to bring international quality tyres to the Indian roads, Reise is a natural extension of synergies and convergence of the strong pedigree of the Mahansaria group and its tough and rugged DNA, and Mitas’s European lineage and understanding of specialized two-wheel applications and off-road capabilities. In his three years of association with Reise Moto, Ashish Raorane will be sharing key insights with Reise Moto which will be instrumental in the development of next-gen flagship range. This association will also help Reise Moto in the development of competition-spec off-road tyres.
Under Reise Moto’s extensive two-wheeler tyre portfolio, the trailR series has been crafted for the true blue off-roader who wants to conquer every imaginable terrain, while the tourR is designed for the relaxed adventurer who wants to munch miles on the go; traceR series are racetrack-inspired sticky road tyres for the corner carvers, and the troopR caters to the commuter segment. In the scooters category, tripR series are touring tyres to cover longer distances – a first-in-segment, and twistR series is for quick spins in and around the city. Reise Moto is developing a formidable network of distributor partners to sell the Reise range of tyres.
All the SKUs have the same DNA and engineering as the international range of Mitas tyres, which have proven their credentials at the grilling rally championships such as the Paris-Dakar. All the Reise tyres undergo 182 rigorous assessments, through subjective and objective outdoor testing which are done to validate the product performance by professional test riders.
In addition to offering the widest range of international quality tyres for the Indian market, Reise Moto also plans to create specially curated brand experiential initiatives such as the off-road training academy and backcountry trails for encouraging and engaging with the two-wheeler ‘touring’ and ‘adventure’ enthusiasts in India.
