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Renault Mobile Showrooms To Target Tier 2 and Tier 3 Areas – Named As Passion On Wheels

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Renault Mobile Showrooms will help the company reach rural areas where majority of its peers rake in sales from

Renault India announced the commencement of an innovative nationwide customer-focused initiative called Passion on Wheels. Passion on Wheels is a fully functional mobile showroom designed to give experience to potential customers especially in the tier II and tier III markets across India, where the emergence of a progressive and discerning set of customers are said to have definitely showing interest in the brand.

Passion on Wheels mobile showroom will give customers an opportunity to experience the Renault brand but also test drive Renault vehicles and interact with experts on any product related queries present there. It is a clear this are efforts to bring in customer-oriented activities to further consolidate Renault’s footprint in India.

Equipped with car on display, Renault ‘Passion on Wheels’ will take the brand to the doorstep for the customers in rural areas. Besides displaying the complete Renault product range, several fun-filled activities will be organized for customers making it a pleasant experience. It will not only help test drives of all Renault vehicles but will also act as a one-stop shop for enabling customers and prospects to connect with Renault for any product related enquiries or new bookings.

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Renault’s ‘Passion on Wheels’ idea will be showcased to customers over one to two days in each targeted city in association with the Renault dealer partners. It is a three-month long initiative and Renault ‘Passion for Wheels’ will visit around 300 markets across India in the next 3 months. The mobile showroom will take the brand to cities like Punjab, Haryana, Uttar Pradesh, Rajasthan, Gujarat, Maharashtra Telangana, Bihar, Odhisa, Chhattisgarh and Assam to name a few.

Renault India, together with its product portfolio expansion strategy to drive volumes in India, Renault is substantially increasing its sales and network reach in India. Currently, Renault India has more than 270 sales outlets in the Indian market. By end of this year, Renault India will expand its dealer network by increasing the number of sales outlets to 320 across India.

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