Luxury automotive experience in India has taken a massive leap forward! Mercedes-Benz has officially inaugurated the nation’s very first Mercedes-Benz Studio at DLF One Horizon Centre in Gurugram, Delhi NCR. Placing India among an elite group of just 14 global markets—alongside trendsetting metropolises like Copenhagen, Los Angeles, Tokyo, and Singapore—this groundbreaking urban space is built to bring culture, design, community, and sheer automotive passion straight to the heart of the city!
Designed as an open, walk-in sanctuary, the Studio brings to life the signature Mercedes-Benz promise: Welcome Home. Whether you are a lifelong brand enthusiast or exploring modern luxury for the first time, this interactive hub allows visitors to connect, discover, and immerse themselves in the world of Mercedes-Benz like never before!
## The Mind-Blowing CONCEPT AMG GT XX Supercar Arrives!
To mark this historic opening, Mercedes-Benz is giving fans a front-row seat to the future of electric performance with the Indian debut of the stunning CONCEPT AMG GT XX! Finished in an unforgettable Sunset Beam Orange, this high-performance beast is a masterclass in raw power and futuristic design:
Unrivaled Power: Packed with three revolutionary axial flux motors delivering an astonishing 1,000+ kW (over 1,360 hp)!
Blistered Speed & Efficiency: Achieves top speeds exceeding 360 km/h with an ultra-aerodynamic drag coefficient ($C_d$) of just 0.198—matching the efficiency of a soaring eagle!
Hyper-Charging Tech: Recovers 400 km of range in a mind-blowing 5 minutes, supported by an average DC charging power exceeding 850 kW!
Mind-Bending Innovation: Features active aerodynamic wheel blades, electroluminescent MBUX Fluid Light Paint, futuristic LABFIBER biotech silk and leather interior materials, and an outer light panel powered by 700+ programmable LEDs!
## Formula 1 DNA on Two Wheels: Mercedes-AMG F1 E-Bikes Launched!
The adrenaline doesn’t stop with four wheels! Extending AMG’s legendary performance and design philosophy to two wheels, Mercedes-Benz India, in partnership with EMotorad, has launched the Mercedes-AMG PETRONAS F1 Team e-bike range. Built around a 250W rear hub motor with three dynamic power modes (Comfort, Sport, and Sport Plus) and capable of reaching up to 100 km of range, these thrilling machines require no driving licence or registration in India!
| Edition | Highlights | Price (MRP) |
| — | — | — |
| City Edition | Premium urban commuter equipped with a Shimano CUES 9-speed drivetrain and a comfortable, sleek ride.
| ₹4.20 Lakhs
|
| Track Edition | Engineered for fast, responsive city rides; features Pirelli Angel Urban GT semi-slick tyres and sharp handling.
| ₹5.70 Lakhs
|
|Rallye Edition | The ultimate adventure flagship! Features a German-built Pinion C1.9 gearbox with electric Smart.Shift, Gates carbon belt drive, 80mm front suspension fork, and Pirelli Scorpion eMTB tyres.
| ₹7.60 Lakhs
|
Deliveries for all e-bike models commence in mid-September 2026!
## Culinary Excellence Meets Precision Engineering: Lavonne Café
To make the Studio experience complete, Mercedes-Benz has teamed up with the acclaimed Lavonne Café to create a world-class pastry experience!
Guests can indulge in 16 exclusive artisanal creations—including eight petit gâteaux and eight viennoiseries/bakes—crafted with the same meticulous attention to detail as Mercedes-Benz engineering. Each dessert is sculpted, glazed, and finished using a luxurious palette of black, silver, and gold inspired by iconic automotive design lines!
Alongside culinary delights, visitors can explore a full design and material library, shop official Mercedes-AMG PETRONAS X adidas merchandise, or easily book a test drive of their favorite Mercedes-Benz vehicle right at the Studio!
## Celebrating “140 Years of Innovation”
This milestone inauguration coincides with Mercedes-Benz celebrating 140 Years of Innovation since Carl Benz patented the original automobile in 1886! As part of the epic global “140 Years. 140 Places” expedition, three special S-Class saloons—affectionately named *Gottlieb*, *Carl*, and *Bertha*—are currently undertaking an extraordinary journey across the length and breadth of India before heading to Africa.
Step into the all-new Mercedes-Benz Studio at DLF One Horizon Centre, Gurugram, and feel the incredible rush of history, innovation, and luxury performance firsthand!
