After creating a lot of excitement across multiple events, the Škoda Drive Experience is now moving to the South of India. Škoda Auto India’s Škoda Drive Experience is part of the company’s customer-centric initiatives in its endeavour to get closer to its customers and enhance customer satisfaction.
Speaking on the progress, Petr Šolc, Brand Director, Škoda Auto India, said: “The Škoda Drive Experience joins our well-established Fans of Škoda vertical in our outreach to customers and fans of our brand. Through this unique initiative, our customers and prospects can enjoy a luxurious and premium experience through our flagship Kodiaq luxury 4×4. In unison with our continued product actions and network expansion, the Škoda Drive Experience is also geared towards our objective of welcoming more customers into the Škoda family.”
The Škoda Drive Experience is particularly focussed on the company’s Kodiaq luxury seven-seater. Instead of going to dealerships for a test drive, participants – with their families — get a bespoke experience. The first leg of the Škoda Drive Experience debuted in Jaipur on 7 October, 2023 followed by the National Capital Region of Delhi, Gurugram, Noida and Faridabad before heading to Mumbai – all multi-day events. Taking cue from the overwhelming response and tremendous success in these cities, the Škoda Drive Experience heads South with Hyderabad, Bengaluru, Chennai and Kochi in November and December 2023.
Škoda Auto India recently reached the 250th customer touchpoint landmark with the inauguration of a sales outlet in Gulbarga, Karnataka. Škoda Auto India will continue to expand its customer touchpoints, with innovative engagement platforms like the Škoda Brand Experience.
